Comparisson of Leadership Styles to Henry V Essay

This week’s lecture dealt with the theories associated to the skills approach to leadership. The skills approach can be thought of as very similar to the trait theory. In it we use some characteristics from a person to determine their leadership strength. The main difference between these two approaches to understanding leadership is that, while trait theory discusses personality characteristics in people, skills theory focuses on skills and abilities that these people possess. Robert Kratz proposed a model for skills theory in 1955. It was called â€Å"Skills of an effective Administrator† and recognizes that there are three skills that a manager should possess. These three skills are technical skills, human skills, and conceptual skills. Technical competence encompasses the knowledge, dexterity and expertise that a person brings with them to their job and that are integral to help him accomplish the task that he is assigned. This type of competence can come from a formal education, on-the-job training and/or personal experience. Some examples of technical proficiency can be how to use certain software packages such as Microsoft office, or Adobe Photoshop. It is not only restricted to computer and electronics use, and can also be the knowledge an accountant has on ratios and balance sheets. Some steps to building technical competencies are to first define your job, you need to know what types of tasks you will be required to complete. After that the next step is to become an expert at that job, either by receiving a formal education or gaining experience at a similar job to the one you want. Finally, the last stop to building technical competencies is to seek opportunities to use those skills but also to seek opportunities in the job itself. You do this in order to further expand your knowledge in that area and to be able to use your skills in original ways and learn new ones. Two other things that we learned in class this week was about credibility and assertiveness. Credibility is the ability to make people trust you and has many benefits as a leader. There are two components to credibility and they are: building expertise and building trust. Assertiveness is not bullying and differs from aggression. But it is similar in the way that you are a person that confronts people and do not beat around the bush. I was quite amazed by the portrayal of Henry V in this week’s movie. It was only due to his leadership and motivational skills that the British were able to defeat the French at the battle of Agincourt, even while being severely outnumbered. He did not have the experience that other people might have had but he learned as he went and made the most of the situations that he was in. He also displayed both assertiveness and credibility. His assertiveness was demonstrated on his first speech by trying to avoid battle and to cow the leaders of the other army to surrender. His credibility was shown even more by fighting alongside his men and mingling with them. This credibility also helped him deliver such a great speech as he did before Agincourt. The closest thing in real life that I have seen until now is my current manager at Sodexo catering services. She has an air of authority about her and is able to issue commands at will, but she also relates to the employees and is the first one to help in preparing and performing events. She, like Henry, â€Å"fights† alongside us. This earned her my respect and loyalty, much more than the higher ups in the Sodexo office that do not help out at events. This is a great example of both assertiveness and credibility.

The Financial Performance of Microsoft

In 2009, Microsoft felt the impact of the recession and the difficulties that all businesses faced in responding to one of the most challenging economic environments in the past 100 years. The fiscal 2010 was a year of remarkable accomplishments with record revenue earnings per share reported. Outstanding determination across all businesses, maintained a disciplined approach to controlling costs, and proved deep commitment to smart investments in technology innovation. Since the company was created in 1975, Microsoft has created technology that transformed the way people worked, played, and even communicated all over the world. Their services and developments in hardware, and other solutions has opened new opportunities, greater convenience, and enhanced value to people’s lives. Microsoft profits from software licenses, and web based services like Bing, Windows Live, and Xbox Live services. In reviewing the year performance from 2009 and 2010 it is clear that revenue increased. Microsoft had much success in 2010 with the release of Windows 7, as well as PC market improvements. Operating income increased reflecting the change in revenue, offset in part by higher operating expenses. Sales and marketing expenses increased $335 million. This could be expected because of the increased advertising and marketing of Bing and Windows 7. General and administrative expenses increased $304 million and cost of revenue increased $240 million, primarily reflecting increased online costs and charges resulting from the discontinuation of the KIN phone, offset in part by decreased Xbox 360 console costs and reductions in other costs due to resource management efforts. Research and development expenses decreased $296 million, because of a decrease in third-party development and programming costs and increased capitalization of certain software development costs. Microsoft year ending 2010 reflects 380 million shares repurchased, an increase in earnings per share and an increase of net income. When viewing the performance of 2008 compared to 2009 it is clear that revenue declined across most segments due to the weak economic environment, which directly affected all markets. Many business experienced cut backs and layoffs, which caused a decline in demand for PC. According to Microsoft financial results the company had an increased server and server application revenue, reflecting recognition of deferred revenue from previously signed agreements and continued adoption of the Windows Server Platform and applications through SQL Server, Enterprise CAL Suites, and System Center products. Foreign currency exchange rates had a favorable impact of $486 million on revenue. In reference to the decreased operating income, it reflected decreased revenue. Operating expenses were flat with decreased general and administrative and sales and marketing expenses offset by increased headcount-related expenses, cost of revenue and employee severance charges. According to Microsoft’s calendar for first quarter results ending March 2011, financial performance dropped from the record-setting calendar fourth quarter results 2010. Earnings per share of $0. 61 were a 3-quarter low. First quarter has been an annual cyclical low for Microsoft for 3 years. Gross margin increased slightly but net margin decreased. Financial position continues strong, very liquid, and total assets are now just below $100 billion. Microsoft’s website has financial reports stating total revenues of $16. 43B, net income of $5. 71B, and earnings per share of $0. 61. From 2010 the fourth quarter total revenues were down -17. 67%, net income down -21. 13%, and earnings per share down -20. 78%. These results are shocking when compared to that same year’s fourth quarter, which these were up +13. 27%, +30. 60%, and +35. 56%, respectively. Financial reports state that first quarter of 2011, gross margin increased quarter over quarter to 76. 28%, but is still below historical 80+% range. Operating margin dropped quarter over quarter to 34. 75%, which is a 6-quarter low. Net margin dipped to 31. 85%, but is the 3rd consecutive quarter above 30%. Cash flow from operations per share increased dramatically to $1. 02 from the prior year’s fourth quarter (2010) of $0. 49. Most of the increase in cash flow was attributable to a decrease in accounts receivable. Total assets increased quarter over quarter +8. 4% to a record $99. 7B from the prior quarter of $92. 3B. The capital to assets ratio increased quarter over quarter to 53. 60%. The current ratio is a very liquid 66. 44%, which is a multi-year high. Microsoft reaffirmed operating expense guidance of $26. 9 billion to $27. 3 billion for the full year ending June 30, 2011. Microsoft also offered preliminary operating expense guidance of $28. 0 billion to $28. 6 billion for the full fiscal year ending June 30, 2012. Microsoft’s growth rates for total revenues show a decrease of -17. 7% in March 2011 first quarter results, after increasing for 3 consecutive quarters, by +10. 59%, +0. 97%, and now +23. 20%. Earnings per Share decreased -20. 78% in March 2011 first quarter, after increasing for 3 consecutive quarters, by +13. 33%, +21. 57%, and now +24. 19%. This first quarter has started Microsoft is starting out 2011 with a weak quarter, especially after the 2010 fourth quarter peak. It is important for Microsoft to direct the business focus towards the continuation of technological advancements and high-quality products and services to customers. Peter Klein said, â€Å"We delivered strong financial results despite a mixed PC environment, which demonstrates the strength and breadth of our businesses,† as chief financial officer at Microsoft he continues by saying, â€Å"Consumers are purchasing Office 2010, Xbox and Kinect at tremendous rates, and businesses of all sizes are purchasing Microsoft platforms and applications†. Microsoft must continue 2011 with their trend of developing innovative software applications and solutions to enhance and improve communication and aid business intelligence, with special attention to innovations for small businesses.

As Natural Gas Cools, Trading Sizzles Research Paper

As Natural Gas Cools, Trading Sizzles - Research Paper Example The discussion explains this characteristic by use of the laws of demand and supply in relation to price. The discussion winds up by looking keenly into the words of Wall Street journal reports on the trade benefits if gas prices drop in the short term only to rise in the long term. Increased Trading and Investing Over the past 3 months, the prices in the natural gas have fallen by 53%, hence, revenues for the investors who had invested heavily then are very low. Surprisingly, with the fall in price, the industry has experienced more interest from traders of the commodity than it had witnessed last year at any one point. This has been explained by the fact that as prices have been falling; the transaction costs of the commodity have proportionately been falling too. Many of those investing today are basing their decision on the future expected increases volume in trading expected at 31% increase. The number of new contracts being signed went up to 2.53 million contracts representing a rise of 20% when compared to the same period last year (Cui And Dicolo). Explanation/ Analysis Some investors are investing in the value and the trend in the industry. As the prices continue falling, it is expected that the demand of the natural gas will go up and since the market is far from saturation, the investors want to heavily invest at least in the short run as trading continues plummeting. On the other side, some traders expect that this is the lowest price that the commodity can be traded and that soon, in the long term, the prices will go up and they can in the long run continue trading at the normal or even at a higher price (Cui and Dicolo). Therefore, this is bullish and a bearish market with benefits for both investors. The supplier has flooded the market especially with the newfound shale gas discovery. Since the demand of the natural gas was static with new discovery, the supply outstripped this demand lowering the prices. At 2 dollar’s range, many of the i nvestors who are entering the market expect that with this rock-bottom state in the prices, they can continue trading at a loss or at least minimal returns on their investments because the prices will soon go up. However, analysts are warning that this may not be the rock bottom in essence. Last year, many investors speculated that then the prices were at their lowest only to be surprised that they dipped even lower this year. As Hyland explained, â€Å"just because the price of natural gas is trading at 2 dollars it should not automatically mean that they cannot go lower.† These words came true to one Mr. McLane the president of an asset management company who invested in the industry in the hope that the prices were at their lowest only for them to continue on a free-fall this year and he then had to close his position (Lowenstein 14). On the idea of trading on volatility, managers know that it may be profitable to ride in this wave of anxiety. More people are willing to in vest in this anxiety than those who are quitting the market. Hence, with various guarantees, some firms are lending out funds to those who are willing to risk in the hope that future prices will go up. To them, it is not about how the bet will go only that whichever way it goes, they will reap their capital and the interest rates that they are lending at. These are the benefits that the capital markets are making out of this volatility. Just like every other

Writing and Reporting News, page 244-245, exercise 3 Assignment

Writing and Reporting News, page 244-245, exercise 3 - Assignment Example In order to enhance this protection, the website is already making profile designs for the members at the age of 14- 17 years. An FBI agent, Clerk Hershberger, said that this private protection mechanism cannot be safe with the children. Hershberger says that even though the website is making the efforts to increase security, the implementation is still difficult. The directors have continued defending their website security efforts by saying that they are developing technology that will help parents keep off their children from the website. This will be enhanced by the parents adding their children’s addresses, and then the website would block them. In July, according to the MySpace directors, 30,000 profiles of sexual predators had been deleted from the website. Drinkwater, the Alaska’s assistant attorney general says that MySpace needs to be commended in its efforts. She also commends the progress of MySpace in cracking down the registered sex offenders in the website. Drinkwater says that MySpace has agreed in verifying the identity online in order to analyze the programs and technological answers. She says that MySpace will make sure that those who register present their real

Contrast and compare occupational therapist and registered nurse Essay

Contrast and compare occupational therapist and registered nurse - Essay Example A Registered Nurse (RN), on the other hand is a professional qualified to perform health care and practice nursing through assessment, planning and implementation of the required level of nursing for the sick and injured. While therapists concentrate more on physical rehabilitation, disabilities in learning and improving mental health, registered nurses are widely associated with the care, medication and health maintenance of a patient. â€Å"Nurses do a lot of chores that occupational therapists don’t have time for. This includes feeding, bathing, administering oral, subcutaneous, injectable and IV medications (Gavin R, 2008). Gavin R (2008), a retired nurse, also pointed out that nurses tend to the cleaning of wounds, console and comfort the patients and are a vital cog in medical emergencies. They can also assist the surgeons if there is a need. They keep all lengthy records and progress reports and also influence charting down of treatment and progress plans. Gavin (2008) further emphasised that a therapist’s job is not that easy but it does not contain the variations that a nursing job has; a therapist normally devises rehabilitation plans on the basis of well-known methods. Nursing is mainly controlled and regulated by the Nursing and Midwifery Council (NMC) in the UK. It lays down all of the things that a person needs to do to qualify as a registered nurse and stay registered. To work as a registered nurse, the person must complete an education program that is recognized by NMC and meet the required standard proficiency level. This includes completing a degree or a diploma from a university offering a course in the chosen speciality. This leads to an academic award and professional registration as a 1st level registered nurse. These courses are normally three to four years long and are a 50/50 split between learning in university, and practicing patient care in a hospital or community

Strategy analysis Essay Example | Topics and Well Written Essays - 2000 words

Strategy analysis - Essay Example The two giant American companies haven't stopped although their basic cola markets have leveled off in the world and now in the current year they still stand to battle against each other. Thus, Cola wars still continue and the market can still expect some new products from the companies in the beverage market. The cola wars began in the 1950's when Alfred Steele the former Coke marketing executive was made the executive at Pepsi. Steele came up with the strategy "Beat Coke" that focused on take-home sales through supermarkets. Pepsi focused on family consumption so they came up with a 26-oz bottle. Thus after the 2nd world war, Pepsi's growth took a straight shot ahead as supermarkets began to increase in the country. CEO of Pepsi Donald Kendall launched a marketing campaign "Pepsi Generation" that targeted the youth of the nation or people young at heart. This helped Pepsi to squeeze Cokes lead to a 2-to-1 margin. Pepsi also worked with its bottlers to improve plants and store facilities. Thus, Pepsi's bottlers were greater than Cokes during 1970. Plus Pepsi sold concentrate to its bottlers at a price that was 20% lower than that of Coke. In 1960's the two companies decided to experiment with new cola and non-cola brands and also new packaging ideas. Thus Coke launched Fanta, Sprite and low calorie cola Tab. Pepsi launched Teem, Mountain Dew and Diet Pepsi. The companies introduced non-returnable glass bottles simultaneously and also 12-oz metal cans that were a huge hit since they are convenient, light and trendier. The companies also plunged into the non-CSD market that included juices, coffee, tea, hot chocolate and water. The flooded the beverage market. Coke bought Minute Maid (fruit juice), Duncan foods (coffee, tea, hot chocolate) and Belmont Springs Water. Whereas, in 1965 Pepsi merged with snack-food giant Frito-Lay in order to form Pepsi Co. Coca Cola's advertising strategy focused on showing that its product is better than the competitors. Coke focused on the overseas market during this period with the assumption that the domestic market has saturated and Pepsi competed with Coke in the domestic market and managed to double its share in the United States between 1950 and 1970. In 1974 Pepsi launched the "Pepsi Challenge" in Dallas, Texas where Coke was l argest selling brand. They began differentiate with Coke with blind taste tests to ensure that people liked the taste of Pepsi more than any other cola. This strategy worked and sales shot up in Dallas. Then Pepsi launched thin campaign nationwide. Coke retaliated with retail price cuts, rebates, and advertisements that questioned the blind tests validity. But Pepsi challenge managed to win Coke's market share. In 1979, Pepsi sales increased more than Coke sales for the first time through retail outlets with a 1.4 share point lead. Coke then renegotiated its franchise bottling contract in order to achieve flexibility in pricing the concentrate and syrups. Its bottlers approved the contract on a condition that was fulfilled and Coke came side by side with Pepsi in the market. Then Coke announced a price increase in concentrate and

Innovation Essay Example | Topics and Well Written Essays - 500 words

Innovation - Essay Example As an enabler of social, personal, business and information sharing interaction, Internet has had far reaching effects on the societies and individuals across the world. Previously unimagined, Internet has allowed people to have instant online access to information including news, education, and entertainment as well as allowed communication through email. While this facility has had a notable effect on individual lives and how we communicate and do business, the real societal changes lie elsewhere. The Internet has allowed democratisation of information where individuals and communities can now become producers in addition to being consumers of information. Domains like journalism and art, which were limited to mainstream and traditional spheres of influence, have opened up to individuals who can express and create their own identity and personal following. Social networking sites like Facebook and Youtube have given rise to new online relationships. While some of these never result in face to face contact in person, the phenomenon has enabled connections across geographical and cultural divides based on personal preferences, interest groups and vocational interests. Several social support groups have sprung up on the webs which have particularly helped those who are either shy or unable to be part of physical groups. The ability to be anonymous on the web is an advantage here. Finally, the Internet has increasingly become home for civic and political advocacy (Lin & Atkin, 20 07: p. 184). President Obama’s presidential campaign depended heavily on the Internet, for example. Tyler noted that there was nothing new about the Internet and that it merely allowed â€Å"new ways of doing old things† and did not have a social impact (Tyler, 2002). So, in essence, are the benefits or pitfalls caused by Internet indistinguishable from those we already know of? Perhaps the answer is not that

Media & Cultural Analysis Gender, Representation and Advertising Essay

Media & Cultural Analysis Gender, Representation and Advertising Images - Essay Example It has been noted that males are generally attracted to advertisements that are related with fast cars or fancy cigars or costly liquors, whereas females are attracted to advertisements that deal with decorating houses and make up kits among others. Therefore, the ad-makers before designing an advertisement campaign thoroughly judge the targeted gender and develop the advertisement accordingly. Thus, the objective of the paper would be to discuss the aspect that gender is performative while designing advertisements. Furthermore, the techniques used by the media firms and their way of organising the socio-cultural elements will be demonstrated. Moreover, the strengths and the weaknesses of semiotics used to convey message through visual meanings will also be critically analysed. Semiotics is the signs that are used to convey messages to the viewers. Advertisements play an imperative role in promotional activities. Therefore, the two examples of print media that will be discussed below will show how it appeals to the different genders. Theoretical Understanding of Media Forms and Genres According to Kress (1998), genre is a kind of text that is derived from a structure of a social occasion and characteristics and their purposes. It can further be said that genre may be considered as a realistic device which is used to help any gathering to produce efficiently and over and over again and to relate them to the customers’ expectations (Chandler, 2000). This aspect can be interpreted from an example of advertising image below: Source: (Mike’s Computer Marketing, 2004). From the image above, it can be interpreted that as the genre used in the advertisement of Jupiter Auto Spa, which depicts the unique offerings and discounts, may attract the male more than the female. Free car wash and other discounts will make the male feel that they are getting added value for the price they are paying. Moreover, the free service of pickup and delivery of the car will play on the mind of the male that will be a convenient factor (Mike’s Computer Marketing, 2004). The male genders usually are busy in working due to which the care towards their vehicle is being neglected. Thus, the added facility may encourage the male as their time is not spent uselessly whereas the desired task is done effectively. This print advertisement is expected to attract less to the women as they are more concerned about products that take care of their physical beauty and fitness. The discounts and the offerings will somewhat be attractive to women who have craze towards cars. As stated by Judith Butler (1995), desires are often intentional which are towards a given object or other, but at the same time it is also reflexive where it is a modality in which the subject is both improved and discovered. Thus, desire is the relationship between the image and the viewer, between object of desire and desiring matter, between product and customer. Therefore, in the above mentioned print advertisement the desire of the female genders towards the product is comparatively low than the male ones (Butler, 2011). Though the product is a part of luxury category, the added value and convenience offered to the customers will help the male genders to get attracted towards the service of Jupiter Auto Spa. According to Dines and Humez (2003), â€Å"

Why do legal professionals need to understand the elements of Essay

Why do legal professionals need to understand the elements of researching both primary and secondary sources - Essay Example These primary law of each of each system came from three sources which are the laws, cases and adjudications in the courts of the United States. The example of statutes are composed of the Constitution of the United States and the law passed in Congress. Example of cases on the other hand are opinions about jurisprudence issued by courts while adjudications are administrative agency materials (University of Cornell). Secondary sources are needed because they determine what law applies to the research. In essence, secondary sources are category of legal materials that is not considered primary source or information beyond the Constitution, laws and opinions of the court. The example of secondary sources could include but not limited to legal encyclopedias, treatises, legal periodicals and practice materials (University of Cornell). They may also include scientific journals and other research. Secondary sources are helpful materials that are a â€Å"rich source of citations† to the primary

Reflections and Reminiscences of an Early Years Educator Essay

Reflections and Reminiscences of an Early Years Educator - Essay Example ucation research paradigm challenged and supported me to investigate knowledge and realities about early years’ teaching in the UK in interviewing a retired teacher. Inevitably, this kind of research is iterative in nature with inextricable linkage between practice and research and evolving continuously. Therefore, through an exploration of the retired early years’ teacher practice, her social locations, subject positions, personal experiences, and interpretations will be examined via her voice (Cahnmann-Taylor & Siegesmund, 2013: p29). Using a range of appropriate literature, I will justify the need for a personal reflective narrative inquiry of a former teacher in the UK Pre-school education sector, which should elicit information about how she reminisces on her work as an early years’ teacher. It is expected that I will elicit information on the interactions that she had with pre-school children aged between three and four years as she nurtured and cared for them prior to retiring from her position some time back. I will specifically identify how I engaged in the narrative inquiry, identifying details on the participants, ethical considerations encountered during the study, my reflexivity process, the data collection process, and its analysis. Moreover, I will also present a discussion of the findings. Arts based education research is a method of research that aims to use arts-based concepts, practice, and techniques in understanding education. Normally, practitioners utilize various arts-based methodologies in conducting their research, as well as communicating their findings, through genres as diverse as visual arts, poetry, performance, music, dance, and narrative (Loh, 2013: p8). I used the latter genre in conducting my arts-based education research. Narrative arts-based education research, which I will refer to as NABER from this point, is based firmly on the premise that we understand and attach meaning to our experiences through stories. As a type

Philosophy of Teaching Essay Example for Free

Philosophy of Teaching Essay I consider my ultimate strength that I bring to the classroom is the desire and eagerness that I have for teaching children. A dynamic part of being a teacher is to motivate the students to know that the skills and information they are learning is worth learning and are valuable lessons to be used in the future. If I can convince the children that the material is enjoyable, powerful, and beneficial then they will want to make the effort to learn. I make it a significance priority to convey drive and enthusiasm to the classroom. It is difficult to learn if you are uninterested and almost not difficult to learn if the learning method is enjoyable and appealing. Additionally it is imperative for the students to appreciate why they are learning and what the importance of learning is. My objectives for teaching in the classroom are limited but crucial ones. I want my students to learn the materials taught in an extensive, everlasting way. I want them to apply the thoughts of these ideas to all subject material taught. I will use the means that I have learned and continue to learn to get the maximum learning potential of my students as a whole. Secondly, I inspire to transform lives so that they determine life paths that have not ever been reflected on before. Reassurance is important and I aim to be their biggest fan. Thirdly, I want to reinvent the practice of teaching. Often teaching is regarded as an art, an uqualifiable expertise, to be practiced and understood by each new generation of teachers. By familiarizing new concepts and practices the doors are exposed to tangible advancement to permit us to learn new and more effective ways of using classroom time, so that the succeeding generation of teachers can be sincerely better and more effective in teaching then even we are today in the world of modernisms and increased use of technology. I don’t always know the greatest ways to teach but I am willing to try different approaches until I reach a place where I know what I am doing will effect upcoming generations of students and educators. Lastly, and most selfishly I want to have an exciting journey and make the classroom a fun and exciting place to learn. I delight in the opportunity of getting to know my students and their families and develop strong lasting relationships that can be seen years down the road. There are great joys of becoming a teacher and knowing that you impact lives each and every day. Our students learn when they are energetically figuring things out, trying to teach themselves, not inactively wandering through busy work and handouts, expecting to be taught. I design my lesson plans and classroom material not around what I do but what the students will do. I let them take command of their own education and to teach them as much as imaginable about the realm around us.

Lingerie A Fashion Statement Fashion Essay

Lingerie A Fashion Statement Fashion Essay Many women today are looking for good deals on lace lingerie. This type of sexy undergarment is a fabulous idea to spice things up, or simply to feel somewhat glamorous. In the past, in order to get high quality lace, you would have to spend a lot of money and time searching for a store that would be selling it without the high mark up that these things get. The great vast majority of people that are searching for lace is finding that there is so much more online than ever before. If you look at the commerce world in terms of history, you will know that there is a large growing position of people that are looking for great products online from the comfort of their office chair or computer. Seriously, isnt that great, modern technology has come up to the levels that consumers really want. Its not just women that are finding these stores fascinating, there is a large portion of people that are discovering that they can order a lot of products from their home and have them delivered. You can get these items delivered to your house with the greatest of ease. It is an incredible thing to enjoy lace lingerie, and people should really understand how great things are now that there is more information out there to enjoy. If information in a sense is power, you have the power of a great consumer to go out there and get the best deals on adult lingerie and undergarments for personal or recreational usages. Sure, not everyone in the world is really looking for lace lingerie. However, there is a great amount of people and homes that receive catalogs. If you are looking to spice up your own life, or the life of your partner, you can do so with wearing a nice lace product. Lace is very nice and soft, creating a nice cognitive view for your spouse or partner. Looking for good stuff online is easy. The internet has given us a major amount of power in regards to consumer shopping. You can really look into comparison shopping with the touch of a button. You have to put this into perspective. If you were to want to buy lace lingerie back in the days before the internet boom, you were looking forward to a lot of time spent going store to store. If you make it to a store that sells these items, you would then have to try each one on, and most likely not find the size you need. The problem here is that stores do not always carry the sizes of all women, moreover they simply order what is popular in their area, not what the potential consumer might want. However, if you go online to search for a good store that has lace, you will notice that they carry all sizes and many different colors because th In an age where professional lifestyle seduces ones instincts clothing takes a centre stage.Dont be put down by monotonous traits of lingerie and custom wears. Making each day and night a piece to remember is the most sought after arena of human expectations. Make your loved one feel exquisite by presenting her a fine line of exotic lingerie. Whether it is a Valentines night a sexy chemise may flirt with your soul, carry your sleek attitudes with a camisole, or surprise your partner with a push-up bra which surely would hypnotize his instincts. Make her feel special with a all new range of lingerie making her look like a Hollywood star. The shop for lingerie never satisfies your soul until you try a few brands. Theme parties or Halloween evenings or that special anniversary you have been waiting for long, buy a sexy lingerie that would make your partner feel special.Buy a sexy lingerie from a range of party themes available all the year round. The feeling of being sexy is not only pr omoted by your outlook but by your inner beauty, thats why a sexy bra or panty enhances your innerself by catapulting your curves and physical being. Silk in that sense makes one more attractive and is the most preferred brand globally. A flirty baby doll enhances your social presence but a sleepwear with ultra texture quality creates an impression on your loved ones. Try different brands and style each day to make your partner looking for innovation and create a long standing impression on his thinking genre. A bustier enhances not only your curves but a color variety worn with sleek tops and jeans bring out sexiness in you. Let your femina speak for itself when going for lingerie. Let your close pals feel jealous with your all new corset. Lingerie shopping is a vanity when explored in totality, let the wilderness in you speak up, go buy a sexy lingerie, make yourself feel special with your all new outlook, make your life at large-kingsize.There are various brands like Solera,Victo rias secret,Olimpia,Elita,Cosabella,Portura,Chinchira.Though expensive brands may be harsh on your pocket but there are many brands like American dream,Bali,Aubade which are both attractive and costworthy.Check out the texture and size and basic linings before buying your lingerie.One thing to remember is the fine point quality mark which seldom people forget while buying a new lingerie. So what are you waiting for? Go shoot out to your nearest dealer outlet to get hold of your inner dreams and buy sexy lingerie.

The Effect of Medication on Plants

The Effect of Medication on Plants Dante Rodriguez Abstract The  Effect  of  Medication  on  Plants The purpose of this project was to find out how someone could help a plant grow by using medication instead of fertilizer. I decided to do this topic and did a lot of research. I decided to use the Kentucky Wonder Pole Plant or Phaseolusvulgaris.The Kentucky Wonder plant is a pole bean which grows upward. I also decided to test it on 4 plants. One plant with water, one with aspirin, one with an antacid, and finally one with an anti-histamine. My hypothesis was that aspirin plant would grow the tallest because of the salicylic acid. The anti-histamine plant would grow normally, because plants dont have histamine. The antacid will grow shorter because it would damage the perfect balance of water. To do this experiment I needed pots, and the three medications which were the manipulated variables. I decide to use 1OOmgs of each medication as the constant variables. I dug a hole, and put the plants in the soil. I watered them once a day, with 15 sprays from my spray bottle. Every day I would measure the plants with a em ruler. I measured in the afternoon so that the plants would get the most growth out of each day. I would mark down my results to see how the height of the plants grew which was the responding variable. I did this for a total of 14 days, or two weeks. After two weeks, I got my results and they will shock you! My results were very intriguing. They showed a strange trend in the growth of my plants. The plant with normal water sprouted first. It continued to be the tallest plant until about day 12. At day 13 the anti-histamine plant surpassed the height of the regular water plant with a final height of 36.5 em. Before that the anti-histamine water was close but did not surpass the height of the regular water that had a total height of 33 em. Then came the aspirin water plant at 29 em. Finally the shortest plant was the antacid at 26 em. The results to my project was surprising. It proved, and disproved my hypothesis. It proved my hypothesis because the antacid grew the smallest. It did this because the Ph of the antacid plant was 6 which is not neutral. Unexpectedly, the aspirin plant didnt grow very well. I believe that this happened due to the fact that aspirin has a trace amount of salicylic acid. Therefore to have an effect you would need about 487mg or about one and a half, high dose aspirin. However what stumped me was why the anti ­ histamine plant grew the largest. I couldnt find any links between anti-histamine, and  the plants. Mainly because plants dont have histamine. If I had to do this project again,  I would attempt different dosages of the medication. Introduction Plants are everywhere. Chances are you even have a plant in your house. They grow everywhere, from the arid desert to the frigid reaches of the North Pole. Now they are even growing in the zero-gravity environment of the international space center. They have even been around longer than us! However it wasnt until 1771 when a British man named Joseph Priestley, discovered that plants gave off oxygen. This was an amazing _ scientific achievement. Now plants served an even better purpose than food. Due to these factors plants are critical to the survival of the human race. One issue is that they take a long time to mature. What if there was a common household medication that could help these creatures grow? After that moment I decided that I would use this for a science fair topic. I decided I would use plants, and 3 different types of medications. Research After choosing this topic I had to make a difficult decision. That decision was what type of plant I would use. To choose which plant I needed to factor in how much sun it needed, when is it in season, and how soon until it would sprout. After that I decided the best plant to use was the bean plant. Then I had another decision, what type? The choice was easy between the bush, and the pole bean. This was because the pole bean was easier to measure then the bush bean. Pole  Bean  plant  Bush  Bean  plant Then I needed to choose which medication to put in the plants. The first medicine I chose was aspirin. Aspirin has many components, one of which is salicylic acid. Salicylic acid is a chemical in plants that involves the growth of plants, and their development. With that information, I decided that would be one my first medications. The next one I chose was an antacid. I chose this because if a plant gets water to acidic it could cause deficiencies. Therefore I tried to see what would happen if I used an antacid. The final medicine I chose was an anti-histamine. Hypothesis After all the research my hypothesis is that the plant with the Aspirin will grow the best, due to the salicylic acid. The antacid plant wont grow as well due to the fact that the Ph of plants water will become alkaline instead of neutral. Also that the anti- histamine plant will grow normally because plants dont have histamine. Materials 4- 6 plant pots 1- Bag of gardening soil 1- Bag of Kentucky Wonder Pole Beans 4- 32. oz. spray bottles 100 mg- aspirin, antacid, anti-histamine Filtered water A em ruler for measuring plants A laptop or notebook (for writing down heights) A sunny area (To place plants) Variables Manipulated Variable: The medicine in the water of the plants Responding Variable: The height of the plant, the healthiness of the plants, and the greenness of the plant Constant Variables: Pot size, water spay amount, dirt type, seed type, location of plant, and the amount of milligrams. Procedure 1. Fill spray bottles with 19 oz. of filtered water 2. Place 100 mgs of medication into separate bottles 3. Let medication dissolve for about 24 hours 4. Fill all 4 pots with dirt 5. Dig hole about 1 deep into the dirt in each of the pots 6. Place a seed in the hole 7. Cover up the plants with a thin layer of dirt 8. Water the plants with 15 sprays daily 9. Measure each of the plants daily, with centimeter ruler 10. Keep track of their heights in a notebook, or a laptop Results The results of my experiment were very interesting, and surprising. They approved, and disproved my hypothesis. Here were my results: .:o 3 Aboveisa chartwiththeheightsofallmyplants He ight of Bean Plants in CmBean Plant Growth Day 13 Day14 33 34 27.5 29 24 24 35 36.5 0 25 20ANl 1> 10 c; 0 Day 1 Cav 2 ::>a> 3 D 1 4 ::: J> c Ddy Day ID y 0 v 9Day Day >ay.JV D y 1011121114 Reg  ·, lt r -Regâ‚ ¬Ã‚ ¢ r . rer-AsroA tl d1c;JS3S LineGraphofPlantHeightBarGraphofPlantHeight My results are displayed above. They show a strange trend in the growth of my plants. The plant with normal water sprouted first. It continued to be the tallest plant until 1 about day 12. At day 128J the anti-histamine plant surpassed the height of the regular water with a final height of 36.5 em. Before that the anti-histamine water was close but did not surpass the height of the regular water that had a total height of 33 em. The third tallest plant was the aspirin water plant at 29 em. Finally the shortest plant was the antacid 26 em. Plants  After  being  potted                                                                           Plants  at  end  of  experiment Conclusion The results to my project was surprising. It proved and disproved my hypothesis. It proved my hypothesis because the antacid grew the smallest It did this because the Ph of the antacid plant was 6 which is not neutral. Neutral is what the plants need which is at number 7 on the Ph scale. Just to make sure there was nothing wrong with my water, I tested the Ph of my tap water, and came out at 7. Unexpectedly, the aspirin plant didnt grow very well. I believe that this happened due to the fact that aspirin has a trace amount of salicylic acid. Therefore to have an effect you would need about 487mg or about one and a half, high dose aspirin. However what stumped me was why the  anti-histamine plant grew the largest. I couldnt find any links between anti-histamine, and the plants. Mainly because plants dont have histamine. If I had to do this project again, I would attempt different dosages of the medications.         

Positive Portrayal of Native Americans in the Film, Dances With Wolves

Positive Portrayal of Native Americans in the Film, Dances With Wolves The film Dances With Wolves, attempts to change our stereotypical view of Native Americans, as savage and uncivilized people, by allowing us to see life from their perspective, helping us to realize that many of their experiences are not all that different from our own. The main setting of the film is the Great Western Plains of North Dakota. John Dunbar comes to discover the west before it is completely destroyed through settlement and what he actually finds is a group of people that he comes to understand and love, for all of the qualities that he finds within their individual lives. The Sioux soon become a part of John Dunbar's experience not only in the west, but in his life as well. Through his eyes, the viewers begin to see that these Native Americans are not what they are expected to be, but instead are civilized and are companions that can have strong relationships. An important element of the film is the way that it sets us up to respect John Dunbar, for the qualities that he has. One of these qualities is bravery. In the beginning of the film, Dunbar is shown in a battle and he decides to get on a horse and ride across the front lines of his enemies fearlessly looking into the very faces of those whom are supposed to be his greatest enemies. This seems to be a foreshadow of the first meeting of Dunbar with the Sioux Indians, because like in the opening scene, he is unafraid to look into the face of a man who would usually be considered his enemy. After John Dunbar has ridden across the front lines twice, he falls from the horse out of mere exhaustion and is taken care of immediately. To show that Dunbar is valued by those around him, the do... ...views of these people and what they are expected to be, is taken away as the viewer realizes that the life of the natives is very common and understandable. This film almost goes to prove that often the reason that a certain group is tagged by prejudice views, is because little is known about where they are coming from, how they live or what they are experiencing in life. The film Dances With Wolves does a good job of proving that often our stereotypical views of others are inaccurate, and that the Native Americans of the west were not all that different from the whites that also inhabited the plains. Works Cited Costner, Kevin, dir. Dances With Wolves. Perf. Kevin Costner, Mary McDonnell, Graham Greene, and Rodney A. Grant. 1990. Videocassette. Orion, 1991. Reference Encarta Page. 16 Mar. 1999. "Sioux". 13 Oct. 2001.http://encarta.mns.com/find/Consise    Positive Portrayal of Native Americans in the Film, Dances With Wolves Positive Portrayal of Native Americans in the Film, Dances With Wolves The film Dances With Wolves, attempts to change our stereotypical view of Native Americans, as savage and uncivilized people, by allowing us to see life from their perspective, helping us to realize that many of their experiences are not all that different from our own. The main setting of the film is the Great Western Plains of North Dakota. John Dunbar comes to discover the west before it is completely destroyed through settlement and what he actually finds is a group of people that he comes to understand and love, for all of the qualities that he finds within their individual lives. The Sioux soon become a part of John Dunbar's experience not only in the west, but in his life as well. Through his eyes, the viewers begin to see that these Native Americans are not what they are expected to be, but instead are civilized and are companions that can have strong relationships. An important element of the film is the way that it sets us up to respect John Dunbar, for the qualities that he has. One of these qualities is bravery. In the beginning of the film, Dunbar is shown in a battle and he decides to get on a horse and ride across the front lines of his enemies fearlessly looking into the very faces of those whom are supposed to be his greatest enemies. This seems to be a foreshadow of the first meeting of Dunbar with the Sioux Indians, because like in the opening scene, he is unafraid to look into the face of a man who would usually be considered his enemy. After John Dunbar has ridden across the front lines twice, he falls from the horse out of mere exhaustion and is taken care of immediately. To show that Dunbar is valued by those around him, the do... ...views of these people and what they are expected to be, is taken away as the viewer realizes that the life of the natives is very common and understandable. This film almost goes to prove that often the reason that a certain group is tagged by prejudice views, is because little is known about where they are coming from, how they live or what they are experiencing in life. The film Dances With Wolves does a good job of proving that often our stereotypical views of others are inaccurate, and that the Native Americans of the west were not all that different from the whites that also inhabited the plains. Works Cited Costner, Kevin, dir. Dances With Wolves. Perf. Kevin Costner, Mary McDonnell, Graham Greene, and Rodney A. Grant. 1990. Videocassette. Orion, 1991. Reference Encarta Page. 16 Mar. 1999. "Sioux". 13 Oct. 2001.http://encarta.mns.com/find/Consise   

Staphylococcus aureus Essay -- Essays Papers

Staphylococcus aureus Life History and Characteristics: Staphylococcus aureus is a gram positive bacterium that is usually found in the nasal passages and on the skin of 15 to 40% of healthy humans, but can also survive in a wide variety of locations in the body. This bacterium is spread from person to person or to fomite by direct contact. Colonies of S. aureus appear in pairs, chains, or clusters. S. aureus is not an organism that is contained to one region of the world and is a universal health concern, specifically in the food handling industries. Diseases: The most common health concern associated with S. aureus is food poisoning caused by the release of enterotoxins, even in small doses, into food. Release of less than 1 microgram of toxin is sufficient to contaminate food enough to illicit symptoms of food poisoning. The infective dose of toxin is generally present when food is contaminated with an excess of 100,000 bacteria per gram of food. The intensity and variety of symptoms resulting from S. aureus food poisoning differ from individual to individual, but some of the most common symptoms are nausea, vomiting, abdominal cramping, and prostration (complete physical or mental exhaustion). It usually takes 2 or 3 days to recover from S. aureus food poisoning, but in some instances individuals will require more time to fully recover. Even though S. aureus is mainly associated with food poisoning, the bacterium can penetrate the skin or other mucous membranes to invade a range of tissues which will cause a variety of infections. Superficial infection of the skin can cause boils, impetigo, styes (infection of the glands or hair follicles of the eyelids), folliculitis, and furnacles. All of these infections are charac... ...ood to above 60 degrees C and storing food below 7.2 degees C are two effective ways of controling S. aureus growth in food. The most important recent epidemiological information concerning this organism involves the increasing resistance to antibiotics. Methicillin-resistant S. aureus (MRSA) is the most common of these antibiotic resistant organisms. The effects of MSRA are the same as any other S. aureus infection, however, MSRA infections are a difficult to treat because there are few effective antibiotics available. MSRA infections are generally not life threatening, however in some extreme cases death can occur. References: http://www.cdc.gov/ncidod/hip/Aresist/mrsa.htm http://www.bact.wisc.edu/Bact330/lecturestaph http://vm.cfsan.fda.gov/~mow/chap3.html http://www.bacteriamuseum.org/species/staphaureus.shtml http://www.dermnetnz.org/index.html

Polyhydroxybutyrate Essays -- Chemistry

Plastic industry has become of vital importance for the comfort and quality of our lives, due to numerous qualities as strength, lightness, low cost and durability. Their downside is the negative impact over the environment, due to the accumulating of millions of tons per year. Therefore, the development of biodegradable plastics seems a key issue for further development. PHAs are hydroxyalkanoate polyesters that are used as energy storage for bacteria. Polyhydroxybutyrate(PHB) is a biodegradable polymer, with similar properties to polypropylene, which gives it great potential as alternative source of plastics. PHB is linear polyester of D-3-hydroxybutyric acid, with high molecular weight, accumulated as a storage carbon in different microorganisms. The PHB-producing bacteria require an environment rich in sucrose, glucose or ethanol, all expensive raw materials. Efforts have been made in the past years to overcome those disadvantages, by producing PHB from plants. (Gehrke, 2009) The first attempts to establish fermentative production of PHA happened 40 years ago, using stains of Ralstonia eutropha and Alcaligenes latus. Biopol ®, a polymer developed by ICI (Imperial Chemical Industries) was produced using a mutant stain Ralstonia eutropha using glucose as a carbon source. That was the start of the commercially available PHVBs, in the 1980s. After the change of proprietorship to Monsanto, the bioplastic’s division was sold and the patent was bought by a Cambridge, (MA, U.S.A.) company called Metabolix (source: press release 16 May 2001, Metabolix.com). The research continued, adding new naturally PHA- producing bacteria to the list, whilst other microorganisms were modified to do so. The carbon source usually used was gluc... ...ndia : University of Pune. 9. Mousavioun, P. (2011). Properties of Ligning and Polyhydroxybutyrate Blends. Queensland, Australia: Queensland University of Technology. 10. Nisha V. Ramadas, S. K. (2009). Polyhydroxybutyrate Production using Agro-industrial Residue as Substrate by Bacillus sphaericus NCIM 5149. Kerala: National Institute for Interdisciplinary Science and Technology. 11. Peter H. Yu, H. C.-L.-H.-P. (1999). Conversion of industrial wastes by Alcaligenes Latus into Polyhydroxyalkanoates,. 12. Product information . (fÄÆ'rÄÆ' an). Preluat de pe mirel plastics: http://www.mirelplastics.com/discover/default.aspx?ID=1783 13. Udpuay, S. C. (2008). Production and Characterization of Polyhydroxybutyrate from Molasses and Corn Steep Liquor produced by Bacillus megaterium ATCC 6748 . Phitsanulok ,Thailand: Dept. of Biology, Fac. of Science, Naresuan University, .

Freaks and Geeks (Themes)

Freaks and Geeks: Pilot Episode Evaluation Persuasive Paragraph There are many media elements that can depict the cliques that existed once in high school, as they are now distant stereotypes. The television show â€Å"Freaks & Geeks† has been enhanced by the usage of media elements, hence allowing the cliques to be easily seen by viewers. Firstly, the lighting is an element that truly differentiates the cliques that have been formed based on a stereotypical format. For example, the lighting used in the beginning of the show by the filmmaker really shows the differences of levels on the high school food chain.The filmmaker starts the show off by showing the typical jock and cheerleader relationships, the highest of the food chain, with bright lighting and open spaces (Appatow 1999). Then the lighting suddenly changes to underneath the benches in a dark and secluded, yet rebellious hang out place for the Freaks (Appatow 1999). Hence, allowing the viewers to see the automatic di fference between the two stereotypical levels. Secondly, the next element that enhance the cliques formed in the show would have to be the musical involvement.Judd Appatow, the filmmaker, chooses songs that perfectly reflect the behaviour, personality, and likes of the different groups. The filmmaker chooses to play the individual; yet different songs in the beginning to allow the viewers to figure out that there are differences in each clique. In the beginning the Freaks are shown listening to songs like â€Å"Running with the Devil† by Van Halen (Appatow 1999), and the Geeks being represented by the song â€Å"I’m Alright† by Kenny Loggins (Appatow 1999). This helps the viewer attain a better understanding of the groups.Lastly, the use of showing conflict and suspense too, truly show the difference between the cliques. The filmmaker, Judd Appatow, switches scenes which show the split focuses of conflict. Showing the viewer that more than one conflict scenario appears in the show. Judd Appatow switches scenes from the geeky life of Lindsay Weir’s younger brother Sam, and the problems he faces with bullies and crushes (Appatow 1999). Then, switches to Lindsay’s constant battle with her old life and the new life she created for herself (Appatow 1999). This builds up the suspense by giving the viewers even more conflict to keep them on the edge of their chairs.By throwing more conflicts in the path of the two major characters, the viewers will remain interested, and the suspense of the decisions made by their characters keep the viewers wanting more. As a result, the uses of media elements not only enhance the overall appearance of the show, but also help the understanding of the viewer in depicting the ‘cliques’ of the school. Works Cited: â€Å"Freaks and Geeks†. Dir. Judd Appatow. Perf. Linda Cardellini, John Francis Daley, James Franco, Samm Levine, Seth Rogen, Jason Segel, Becky Ann Baker, Joe Flaherty, Busy Philipps, Sarah Hagan. Paramount Pictures Corporation (PPC), 1999. DVD.

Accounting Information Systems Simulation Paper Essay

Internal controls are all measures taken by an organization for the purposes of protecting its resources against waste, fraud, or inefficient use; ensuring the reliability of accounting data; securing compliance with management policies; and evaluating the performance of all employees, managers and departments within the organization. The accounting system depends upon internal control procedures to ensure the reliability of accounting data. Many internal control procedures on the other hand make use of accounting data in keeping track of assets and monitoring the performance of departments. Internal control is looked upon more and more as a solution to a variety of potential problems. The effectiveness and efficiency of operations as a technique relates to performance and profitability goals and safeguarding of resources. The Accounting Information System Simulation made me realize that there is an advantage having one person control multiple activities. The disadvantage of having the same person performing multiple activities is having in a process increases if one person has the opportunity to control more then one step of the process. This risk is even more if the person controls consecutive steps because there is no intermediary to check that the steps are not manipulated for personal gains. The separation of duties activity aims to minimize risk by separating the steps of a process in such a way that different person are recording transactions, authorizing them and maintaining custody of assets. See more: Sleep Deprivation Problem Solution Speech Essay The line draws when it comes down to what I thin is right for a company. The simulation solution was that access cards were the best solution. In the stimulation I chose to have the hand clock in machine. Having employees clocking in through the hand machine may be degrading to employees, but at the same time make sure that employees do not have other employees clocking in for them. Some of those hand clocks in machines have little cameras that take a picture every time an employee clocks in or out. Prioritization will affect Ramos International expected loss over the year if the right decision is not made. In the stimulation the effects that I chose were good but not right. The order should follow as secure cash, building, and computer network which will result in the least loss over the year. www.Investopida.comwww.wikipedia.comwww.businessweekly.com

Culture and Its Preservation

This section briefly identifies some of the major views of culture and its physical manifestations related to tourism, as well as the means that have been used to protect heritage environments. The UNESCO World Commission on Culture and Development report Our Creative Diversity looks at culture as â€Å"ways of living together. † With this as a point of departure, the World Bank defines culture as the whole complex of distinctive spiritual, material, intellectual and emotional features that characterize a society or social group. It includes not only arts and letters, but also modes of life, the fundamental rights of the human being, value systems, traditions, and beliefs. The above reflects the separation of culture and cultural heritage into both movable and immovable forms. This report focuses primarily on culture’s immovable forms, recognizing that the â€Å"cultural landscape† includes expressions of traditions and lifestyles that must be taken into consideration when looking at effective ways of safeguarding a community’s cultural heritage. Culture and cultural heritage are prominent resources in any society. Tangible heritage may be considered a material manifestation or symbol of cultural expression, either traditions of living society or those of past societies occupying the same area. Therefore, material heritage is pivotal for anyone wanting to gain a deeper understanding of the society. This applies to the local inhabitants as well as the visitor to a new or foreign society or environment. A great deal of the activity within cultural heritage preservation has been concerned with maintaining single buildings of architectural significance and connected with important events and people. Various actors have been involved in this process, including non-governmental organizations, all levels of government, and developers. Concerns with the limitations of identifying and protecting single buildings have led to laws and regulations that protect entire environments. This allowed the process to involve more people in heritage conservation, and it defined a past that included the ordinary as well as the most significant. Many countries maintain heritage sites for interpretation and education; these are often characterized by high levels of research and documentation, as well as government management. Steadily increasing demand for culture-oriented activities affects cultural heritage of interest at all levels, from world heritage belonging to international society or mankind in general to heritage of national, regional and local significance. Preservation issues and challenges vary accordingly. In many developing countries, the legal framework for protecting heritage is better than the management capacity. Surveying and monitoring systems for controlling the state of conservation of cultural heritage and taking the necessary precautions present great challenges. Throughout the world, festivals and events – often linked to or performed in areas with cultural relics or at sites of cultural and natural significance – are now seen as important dimension of cultural tourism. They play important roles in helping to maintain cultural traditions and values while providing communities with the ability to create jobs and income. Handicrafts often form an important dimension of a region's cultural tourism experience. Tourism can be important in helping to maintain and develop traditional craft skills, though there is also the risk that increased demand leads to a loss of authenticity in terms of process and product. The discussion of different forms also reflects that heritage, and conservation, can occur at different spatial scales, including that of a single artifact, a single building, a streetscape, an area, an entire historic town/city, a region/landscape, and even up to national and international scales. There are several reasons for public and private sector involvement in cultural heritage management (CHM), including: †¢ The recognition that heritage resources can play an important role in community continuity, renewal, and development. †¢ The increased quality of life associated with heritage resources. The role of heritage resources in creating and maintaining individual and community identity. †¢ The value of heritage resources in the education of children. †¢ The role that heritage resources can play in providing for pleasure/recreation opportunities. †¢ The role that heritage resources can play in economic revitalization and tourism development. The latter reason is the focus of the present report, but the non-tourism benefits are noted here to illustrate how the value of culture and cultural heritage goes beyond serving as tourism attractions.

Advertising Mixture of Art and Science Essay

Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in their mailbox, the e-mails and pop-ups on their computers, or the images they see on television are advertising. The logos on the NASCAR autos or even the t-shirts with every name known to mankind are advertising Advertising A Mixture Of Art And Science: Advertising is a fine balance between art and science. The science part of it is consuming information, but the true challenge is translating these facts into a relevant strategy, into an original, creative execution, and generating the right communication stream. Explanation: Advertising is a mix of science and art. Most companies approach marketing problems in the same way we all do a certain level of copy testing, using qualitative and/or quantitative research techniques. That is the science side of it. The art is in the ideas. It s in being able to see something that others don t see and to develop creative ideas around it. There s a lot of art to that. There are some fundamental rules which successful advertising must follow. First, need to understand the brand which about to take on. Ask questions such as: What are its core equities? Who are the brand s consumers? From there, we need to understand the consumers and observe how that brand fits into their lives and their day-to-day routines. Once we have got that, we can develop a strong, critical consumer insight. Then marry that insight with the core equities of the brand. That way the insight becomes brand-centric. After that, provide a strong creative brief that helps the creative understand the brand, the arriers the brand might face, and exactly what it is that the advertising should do. In reviewing the creative s ideas, it is important that keep in mind whether they really deliver on the marketing strategy. We need to set aside our own tastes and put our self in the consumer s shoes, because nine times out of 10 you aren t the target consumer anyway. Ask, Will this idea connect to the consumer? Once we ve completed the review, take the ideas to the client. WE have to listen to the client, because its job is to protect the core equities of the brand. The client needs to feel comfortable, but also needs to judge the idea the way you did will it connect? You need to cut through the clutter, engage the consumers, and persuade them to take an action or purchase the product. At the end of the process, we need to get the results and learn from them. If the process worked well, understand what made it successful and keep it going. To succeed in the advertising business, we must be able to see opportunity in the abstract and then, you must make it real. Advertising is a part art, part science, and perhaps even a greater measure of discipline. If you don t have a disciplined approach to developing a strategic platform, it will be impossible to produce quality material over a long period of time. The essential tactics for this type of disciplined approach are many: Hiring, training, firing, strategy development, creative development, media development, account service, research; how you follow up with your clients on a day to day basis; the processes you use within your agency; the financial discipline you have within your company; how you approach developing a real partnership with the client; how you approach developing an understanding of their products or services. So, discipline isn’t something that s nice if we have time for it; it s mandatory. We can t just wing it. In years past, advertising agencies have had the reputations of being free-thinking, free-wheeling, free-spending bastions of creative largesse where folks think, do and create great things all day long. But anyone who has worked in the business knows that the creative part is the figurative tip of the iceberg: It only represents about 10% of what we do. The rest of the time is spent learning, researching, understanding, and massaging information so that we can actually deliver a message that makes sense and produces results. Conclusion: Advertising has been described as something that interrupts someone s attention long enough to be able to sell them something. Fundamentally, you are imposing yourself intruding upon someone s time and finding a way to connect with a passive mind in a very brief period to help inform or intrigue with something that has value to that person. That’s what advertising is. The art relates to the entertainment qualities, which are there to capture interest. The science is in the ability to understand what you are going to do when you have those two or three seconds of attention. The science involves having an understanding of people and human nature; understanding the qualities of a product, a brand, a category, or a specific offering and being able to frame it properly.

Common social-political barriers corporate aviation operators confront Research Paper

Common social-political barriers corporate aviation operators confront when attempting to enter foreign markets - Research Paper Example The corporate aviation industry can help in the economic development of an entire region or a particular industry such as tourism. But it is also dependent on the latent demand for goods and services. Thus lack of air transport can stymie the economic growth and lead to excesses or inappropriateness in supply. The corporate aviation industry can thus shape the speed and form of globalization and the related processes. With increasing globalization, the air aviation industry is trying to invest in foreign countries to expand their bases. But such a strategy has many ramifications such as migration of labor. Thus corporate aviation needs to carefully strategize its choices so that they can achieve operational efficiency. The research problem given is analysis of common social-political barriers which corporate aviation operators face when they attempt to enter foreign markets. With increasing globalization, the national economies have integrated with each other. This has led to flow of trade, capital flows, foreign direct investment, and spread of technology and capital flows. The business aviation industry is an important part of the aviation industry since it caters to the premium segment of the aviation industry. Everything which corporate aviation does basically depends on time and is driven on flexibility. The globalization of trade, supply-chaining, political forces and outsourcing have changed the world for better and worse. In the process of investment in foreign countries a corporate aviation company needs to analyze carefully the political and social factors. This research paper focuses on the social-political barriers which they will face. The corporate aviation industry is a highly protected and regulated one, and it is done with the intention of utilizing it as a lever for attaining larger economic and political objectives. Initially there was no such demand for such an industry, but

PRODUCTION IN THE WORK PLACE Research Paper Example | Topics and Well Written Essays - 1750 words

PRODUCTION IN THE WORK PLACE - Research Paper Example In recognition of this commitment, we will strive to deliver high quality, cost-effective health care in the communities that we serve. The resources and research of Hospital Corporation of America (HCA) back us. HCA is one of the largest healthcare organizations in the country. Elevator Speech Each person has their own strengths and attributes that they can apply in the workplace to ensure attainment of organization’s goals and objectives. I believe if these are applied in the workplace they can greatly enhance productivity. Personally, I am a hard worker, a self starter and detailed oriented person, and with this I can impact positively on the productivity of the organization. In addition, I am flexible and highly adaptable to change regarding new initiatives or processes, and I enjoy leading such change with positive encouragement. It is always my pleasure to watch new operations in the organization gain acceptance and become successful, which also provides me fulfillment. I am also a smart, trustworthy and supportive individual who understand the importance of change. Furthermore, I have experience with multiple softwares such as hpf, meditech, artive among others. Hence, I believe with my personal attributes and strengths, interest in healthcare, as well as experience, I will make a valuable contribution to the productivity of this organization. ... A productive and committed workforce will drive the organization towards attaining its short term and long-term goals more effectively notwithstanding the various social and economic challenges facing the organization (Bulger & Reiser, 2009). Healthcare organizations must use the available resources wisely and efficiently to produce value quickly during tough times when the organization operates on tight budget. Sometimes the organization might resort to cut the labor costs to enable it gather extra funds to carry out other essential tasks aimed to improve quality of services. One of the greatest challenges facing contemporary healthcare organizations in their attempt to improve delivery of services is ways of managing the efficiently. For a team of healthcare personnel, key insights along with business intelligence innovation would yield substantial value in the short term (Bulger & Reiser, 2009). However, the team should also focus on mechanism and criteria that would help realize the long-term projections amid array of challenges. Apparently, the healthcare facility is particularly facing the challenge of managing the workforce that has always shown commitment to maintain patient volume ratio as well as caregiver hours. Similarly, the organization must maintain its focus of attaining labor costs. Nevertheless, the anticipated change in labor costs should not result to loss of morale and motivation to a hardworking labor force (Bulger & Reiser, 2009). Incidentally, many of the healthcare professionals will obviously feel demoralized by attempts to slash their wages and salaries following the drive to reduce labor expenses. The organization should largely focus on cutting expenditures on less productive labor, as well as activities that add little value to

Finance and funding in travel and tourism sector Assignment

Finance and funding in travel and tourism sector - Assignment Example Such costs are therefore apportioned on the basis of any formula or any other mechanism. Such costs include administrative costs like janitorial services, utilities etc. Fixed Costs: These costs remain constant irrespective of the level of the activity. For instance, the machinery fuel consumption; this will not be reduced or increased with the level of production. Rather, the fuel expenses will be distributed over the units produced. Therefore, it is the behaviour of the fixed costs that they remain fixed in totality but reduce per unit as the production increases. Variable costs: Variable costs are such costs, which increase or decrease with respect to the level of the activity. For example, the labour cost for the production of the units of product will be nil in case the production halts and will be increased when the production starts. Such costs behave parallel to the level of the activity. Semi-variable costs: Semi-variable costs are such costs which consist of the features of variable costs also and that of the fixed costs. It implies that such costs are fixed up to a certain extent and then they get parallel to the level of the activity. Cost volumes are significant in decision-making process of the management. Things get managed when they get measured; this is the main reason why costs volumes are always monitored. Constraints are established for the costs levels so that they do not exceed the prescribed budget. Costs volumes analysis sets the direction for the controls to be applied on different components of the variable costs. In addition to this, once the cost volumes are established, they can be then compared with the costs of prior periods, competitors and other departments by way of benchmarking. Comparison with prior period assists in comparisons and variance analysis with respect to the previous years. The results of the previous year are

Computer Security Essay Example | Topics and Well Written Essays - 500 words - 2

Computer Security - Essay Example Frequently, programs bundle spyware with freeware or shareware, though it can also arrive via email, instant messages or web downloads. On the other hand data breaches occur when personal consumer information is lost or stolen, and can result in the loss of hundreds or millions of records. This information can then be used to commit crimes, including fraudulent unemployment claims (Goodin, 2008), fraudulent tax returns (McMillan, 2008), fraudulent loans (Hogan 2008), home equity fraud (Krebs, 2008), and payment card fraud. Consumers can also suffer the burden of increased loan interest rates, being denied utility services, civil suits or criminal investigation (Baum, 2004). While the consumer costs incurred from credit card fraud may be negligible, out of pocket expenses can reach thousands of dollars. It is results of all these effects of spam that there had to be changes in infrastructure made. The anti-spyware legislation is currently under consideration in 27 U.S States as well a s in the U.S. Congress is one of these changes. It aims to prohibit spyware from delivering advertisements to a computer under certain circumstances..

Personal Essay Example | Topics and Well Written Essays - 500 words - 10

The Request For A Transfer To The University - Essay Example Transferring to your university will also give me the opportunity to access, interpret and use the wide variety of literature and information resources from your university’s library. All students who go through your university are known to possess top-notch communication and interpersonal skills which are crucial in any field of study or career. I wish to gain these skills from your university so that I can use them to improve my career ratings. The behaviors that I hope to acquire by this transfer include honesty, integrity, reliability, trustworthiness, and responsibility because I know that these are values which are taught to your students. The transfer will also enable me to understand the need to respect others and always strive to be credible and dependable in my career. The trustworthiness and responsibility expected of all your students can be inculcated in me if I am given the opportunity to transfer to your university. Advancing my education at your cherished insti tution will also give me the will to stay committed to professional excellence and continuous professional advancement. I am inspired to transfer so that I can gain new competence in a number of issues in my field from a reputable institution. I wish to transfer so that I can develop the ability to think independently and conclusively about my specific area of interest in my field of study and explore that are more comprehensively. The transfer will give me the opportunity to interact with new like-minded individuals and meet a professional mentor.

Installation of Video Surveillance Systems in Public Areas Essay

Installation of Video Surveillance Systems in Public Areas - Essay Example Video Surveillance in Public Places: The technique of video surveillance involves the use of a number of video cameras that are connected through closed circuit television (CCTV), where the videos get recorded and can be viewed later on. A central system monitors the entire process and keeps all records of the videos. However since recordings are conducted on public places, the rights of individuals are also considered. It can be realized in this context that an individual moving or performing any activity in a public area would not expect privacy since it is an open place and the activity can be viewed by any other individual present in the area, even if video recording does not take place. The surveillance measure is thus not meant to impact the privacy of individuals (Opinion on Video Surveillance in Public Places by Public Authorities and the Protection of Human Rights, 5-6). Video Surveillance: Views in Support: The present study reflects the views in support of the system of vi deo surveillance in public areas. In this regard the most important issue that can be discussed is the ability of the system to prevent crimes or get hold of criminals once a criminal act occurs. With the presence of CCTV cameras at different locations within a city, it can be understood that every individual would be aware of the surveillance that can be expected to create certain level of fear in the minds of any criminal of getting caught (Ratcliffe, 8). Thus this fear might stop the person or the group of persons from performing any negative act. If this can be realized, the importance of such video surveillance can be well understood can supported by the citizens of every country and individual states. In the present times, where the rates of terrorist attacks and criminal activities have largely increased, several countries have issued laws in their states allowing the roles of video surveillance. Few of such countries include the Great Britain, Spain, France and others. In th ese countries, not only the video cameras are used for recording the activities in public areas but utmost use of the video surveillance is made in these countries intended towards prevention of crimes and getting hold of criminals (Bernan, 119). The increasing use of the video surveillance measure in different countries and support from the respective governments and legal systems tend to signify the need and importance of the system in the prevention of crimes. The video surveillance system not only contributes in the reduction of criminal activities, but at the same time it has certain other benefits as well. The presence of such systems can be expected to lessen the fear of crimes in the minds of the citizens, assist with proven information the police and other investigation departments in case of any crime, reflect any emergency need that viewed through the central monitor can lead to immediate actions, for example any medical emergency on road, and help in a complete managemen t of gathered information (Ratcliffe, 11). The central monitoring system viewing and controlling the recordings of the different associated cameras are in constant watch of all the activities covered by the cameras. Thus in case of any criminal act, or any emergency, as recorded through the

Investigation of REDBULL Research Paper Example | Topics and Well Written Essays - 1750 words

Investigation of REDBULL - Research Paper Example caffeine and glucose on the cognitive and cardiovascular performances of students during a two hour long lecture. An interventional study was conducted to test whether stimulation (caffeine, caffeine + glucose, glucose drink) can effect physiological and cognitive changes in an individual within a controlled environment amongst 16 students. The participants were required to fill out a lifestyle questionnaire after which their cardiovascular parameters (i.e. heart rate and MAP) and cognitive performance (via a reaction time test) were assessed. Subsequently, they were asked to consume a 250 ml drink on 7 different occasions, from a selection of the following beverages: water, red bull, red bull with no added sugar and soft drink. The participants were then asked to wear an ambulatory device during a 2 hour lecture which was set to read their heart rate and blood pressure every 30 min. At the end of the 2 hour lecture, the participants were required to undertake a repeat reaction time test. ... Thus, it can be concluded that the consumption of Energy Drinks results in an improvement in cardiovascular and cognitive performance and both the glucose and the caffeine component have a contributory role in the improvement of these parameters. Introduction: Over the last few decades, there has been a witnessed increase in popularity of diet/health food and other food fads, and a concurrent rise in the popularity and demand for functional foods, an example of which are energy drinks, such as Red Bull (Smit et al., 2004; Finnegan, 2003). Energy Drinks are categorized as â€Å"stimulant drinks,† which have been defined by the Stimulant Drinks Committee as ‘a beverage which typically contains caffeine, taurine and vitamin(s) and may contain an energy source (e.g. carbohydrate) and/or other substance(s), marketed for the specific purpose of providing real or perceived enhanced physiological and/or performance effects (Stimulant Drinks Committee, 2003, p. iv).’ The m anufacturers of Energy Drinks claim that such drinks enhance both mental and physical functions, resulting in improved physical endurance, increased alertness and concentration, augmented reaction speed and an elevated mood (Kim, 2003; Kaminer, 2010). â€Å"Energy Drinks† are so called because they are thought to be stimulant in nature, providing the consumers with an instant boost of energy and alertness and decreasing lethargy and sleepiness, have been present in the global market in their current guise from the late nineties, but under the banner stimulant drinks, these have been sold and marketed for many years, and have been gaining widespread fame ever since (Kim, 2003). For example, Lucozade, a UK branded energy

Music Essay Example | Topics and Well Written Essays - 500 words - 22

Music - Essay Example Arguably, no word can exactly explain the performance that was in waiting. The performers as well were of middle age which added more ecstasy and cheer in the environment. The first exhibit by the Fry Street was string quartet No. 6 composed by Felix Mendelssohn in the F minor. The initial combination of the instruments used depicted masterly, technical ability and prowess to crack musical chords and laying curls with music notes. In terms of rhythm, the different instruments combined in a regular rhythmic pattern while the beat was steadily and evenly maintained. The slow movement in the Allegro Vivace assai in the piece successfully outlined music conjunct as a major element vivid in the piece. Harmony was also evident which particularly came out clearly in the sad section of the writing. The second exhibit by the Fry Street quartet was the string quartet No. 5 composed in a minor by Danish Ludwig Beethoven. The major inclusion in the piece involves the exceptional performance of Molto Adagio (Schweitzer n.p). It was a chance to present some self-conscious display of more refined moments. The movements were quite intriguing triggering the curiosity and much attention of the majority of the audience. The notes were combined alternatively rising high at the beginning while reducing significantly as the lines ended. In addition, a steady beat was maintained throughout and conjunct was highly outlined. The two performance sets were similar in various ways particularly in rhythmic and harmonic application. The performance was successful in delivering the various music elements like music conjunct, harmony and themes congruence. It is vivid that a steady beat and a regular rhythmic pattern was maintained in both pieces and notes exquisitely placed. In addition, constant harmonies and discords were applied in both pieces. However,

1981 Springbok Tour Essay Example for Free

1981 Springbok Tour Essay Focus Question: What was the background to the 1981 Springbok Tour of New Zealand? For 56 days in July, August and September 1981, New Zealanders were divided against each other in the largest civil disturbance seen since the 1951 waterfront dispute. More than 150,000 people took part in over 200 demonstrations in 28 centres, and 1500 were charged with offences stemming from these protests. To some observers it might seem inconceivable that the cause of this unrest was the visit to New Zealand of the South African rugby team (the Springboks). Although not a major sport on a global scale, rugby has established itself not only as New Zealand’s number one sport but as a vital component in this country’s national identity. In many ways the playing of rugby took a back seat in 1981, and the sport suffered in the following years as players and supporters came to terms with the fallout from the tour. Some commentators have described this event as the moment when New Zealand lost its innocence as a country and as being a watershed in our view of ourselves as a country and people. See more: Distinguish between problem-focused coping and emotion-focused coping Essay Usefulness of evidence to focusing question: This is useful because it shows me evidence on what New Zealanders thought on about rugby. It shows that rugby sport is a background to New Zealanders because it’s their number 1 sport. This is part of a useful website, www.nzhistory.net.nz. Source reliability: This source is reliable because this source is that its not something someone has said or someone has typed that was from the 1981 springbok tour. It is basic facts.

Risks of noncompliance in corporate governance

Risks of noncompliance in corporate governance In Management, the aspect of compliance is one of the most important element in most businesses whether service or product. It involves the transformation of inputs of production and operation into outputs that, when distributed, have the needs satisfying abilities to the consumers. The concept of compliance refers to a state of being in accordance to certain rules and regulations. The process compliance involves the application of independent factors but mainly focuses on the overall corporate function of the organization. In corporate world we tend to associate compliance with leadership and decision making. The concept of Leadership is referred to as the progression of social influence which an individual can sign up in aid and support of others in the accomplishment of a common task. Leadership as a tool of effective management and compliance remains as one of the most pertinent aspects of the organizational context (Bicheno Elliot, 1997). When individuals are put in leadership positions, they are effectively authorized to comply with certain rules and regulations on of other people. They are expected to make wise decisions that serve the interests of the people that elected them, their organizations, state or country. Since compliance involves making tough decisions, its only leaders in involved in corporate governance who are in position to pass authority and influence other people. Good compliance technique is an indispensable skill for success and successful leadership. In the business world, many organizations especially those involved in financial services have compliance workforce whose function entails the idea of making sure the company comply with the laid down rules and regulations (Sparrow, 2000). Relationship of the cost of compliance against the degree of risk of noncompliance Corporate governance refers to a system by in which corporates or organizations are managed. It entails building of relationships between the management, committees of the Board, and employees. Effective corporate governance structure maximizes value and proficiency. Since compliance involves certification to do a particular task, it enables organizations to fulfill its goals and objectives for the reason that its functions are not delayed down by risks of non compliance. Organizations should concentrate on issues relating to compliance to ensure they fulfill their functions. There are numerous problems associated with failing to comply with certain regulations. Technically, the extent of risks found in organizations differs from one compliance element to another.  Ã‚   Regardless of issues involved, the cost of compliance is much smaller than the risks emerging out from noncompliance. In observing business ethics, the funds involved in compliance assist states and governments to c reate jobs and improve social status of its citizens. By enlarge; compliance is beneficial in that it makes corporate bodies to fulfill their social obligations to members of the public. Some of these costs also involve aspects of direct expenditures made by organizations to comply with safety issues, when complied; these regulations ensure consumers obtain high quality goods and services. Though high in some cases, the costs of compliance ensure fair trade and allow productions of goods and services that meet consumer requirements, needs and wants (Wong, 2001). The major risks of non compliance are the ability of the government to sue the organizations for compliance violations. This in the part of the organizations mostly its more expensive than the initial cost of complying with the required rules and regulations. For any organization to function well and achieve its goals and objectives, it must comply with all laid down rules and regulations to avoid risks of loss of clients resulting from closures, to avoid stiff penalties from regulatory bodies which are at times more costly that the cost of compliance and finally to avoid losing consumer confidence. To be effective in compliance matters, organization should do Self-Assessments of their functions and identify their risks. (Bicheno Elliot, 1997). Organization that uses committees within their corporate governance structure Organizations that implement the use of committees in their corporate governance structures have shown to be very effective, efficient and successful, and have shown potential to operate with utmost accountability and independence. this Committees perform duties on behalf of the organization management and shareholders and with efficient delegation of duties , they build stronger capital rights ,increase production and sales and increase the organization profitability ensuring they comply with necessary corporate rules and regulations . One of the most well recognized organization that uses committees with their corporate governance structure is PepsiCo. This company is found in beverage industry and its committee charters are very definitive and its purpose well structured. The organization consists of internal and external audit committees which guide the organization management in regulating quality and efficiency, financial position and organization compliance to regulatory bodys requirement and wants. Use of committees by McBride to mitigate noncompliance issues Like PepsiCo, McBride financial company should use the committees to mitigate the risks associated with noncompliance. The concept of compliance is a very significant issue for any organization. In the case of McBride Financial Services, the knowledge and execution of appropriate rules and regulations are ominous to the organization potential growth and development. Recommendations involving Self-Assessments and identification of risks should be used to mitigate issues of noncompliance in the company. McBride financial company should conduct self-assessment of their program in time before the time the regulators come knocking on their doors. The company should use internal committees to develop a risk-based compliance approach that include identification of risks of non-compliance and the factors required to ensure compliance. The committee analyzes the organization risks and assists the company come to a decision of which risks to focus on. When established, committees serve the fun ction of determining negative consequences of noncompliance. Committees perform quantitative analysis of the company performance and gives guidelines of what to do in order to achieve the companys goals and objectives (Causey, 2008). Conclusion Its a general business objective for most successful organizations in the world today to strategies on ways of improving their productivity, quality of products and services so as to satisfy the needs of their consumers as well as retaining their hare of the market. The success of the organization in the long-term requires that the organization considers the dynamism of management trends in their operations and comply with necessary rules and regulations. In conclusion we can say that concepts of compliance in corporate governance and s Management is one of the most important aspects of most businesses whether service or product. Compliance promotes creation of products that satisfies basic wants of customers and regulatory bodies. Happy customers promote productivity of a company in that the management produces more to be at level with their requirements. More production leads to increased yields and high profits.

Mini Bran Re positioning Analysis

Mini Bran Re positioning Analysis According to the book Strategic brand management by Kevin Lane Keller (2008) , Identifying and creating brand positioning is the first and important stage of the strategic brand management process. Positioning effects on a founding benchmark and works toward building a strong brand by helping marketers to design, to implement, to solidify or to sustain brand associations. Aaker ( ) also supports the idea that the brand position can offer clear direction to a communication program implementation. To establish the position of a brand, the concept of it should be clearly defined. Criticism of the literature reveals numerous meanings and clarification of positioning. Sekhar, (1989) states that the concept of positioning developed from research on market segmentation and targeting. Kotler (2003, p. 308) defines brand positioning as the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. The end result of positioning is the succe ssful creation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Arnott (1992, 1993) parallels the idea by stating that positioning is, correlated to the rivalry, management attempt to adjust the tangible features and the intangible views of a marketable contribution. Furthermore, Kapferer, (2004, p. 99) emphasises on the distinctive characteristics that make a band different from its competitors and alluring to the public. In addition, Sengupta (2005 ) enhances the term of perception that indicate the core of the brand in terms of its functional and emotional benefit in the decision of customer. Also, it is shown as points in perceptual space and think up a product class. In essence, Keller outlines the idea behind the concept of brand positioning that involves four aspects; target market identification, the nature of competitors, the ideal of points of parity, and the points of difference. Identifying target market is crucial part in establish a robust positioning because dissimilar segment may have diverse brand knowledge structure or perceive the same brand in different way vary by own attitudes, beliefs, and experience. The target customer can be classified as descriptive (customer-oriented), which associated to the kind of customer or behavioral (product-oriented), which related to how customers consider of or utilizes the brand or product. The behavioral side is more significant to comprehend brand position due to stronger strategic implication. Decided type of target can, then, implicitly sketches the nature of rivalry because businesses usually target that same segment in terms of category membership. Once the appropriate competitive frame of reference for positioning has been formed, the correct points of parity (POPs) and points of difference (PODs) are able to make. Point of parity (POPs) are characteristics or benefits that may mutual with other brands separated into two forms: category and competitive. Category point of parity is a standard association expected by customers to show the credibility of companies. Competitive Point of parity are associations designed to abolish rivalry Point of difference. It is used when firms want to break even the area that competitors are attempting to seek an advantage and achieve advantages in some other areas. To illustrate, to enter in the fast food industry, there are key elements that help customers to label a brand as a fast food restaurant such as quick service, good taste, and low prices. These are fundamental features and benefits of product category that it belongs to. Point of difference, on the other hand, comprises of strong, favorable and unique associations for a br and based on attribute or benefit association in the mind of customer. It is associations that customers believe that they couldnt find in the competitive brand. It is considered by functional basis, performance-related consideration and imagery related criterion, which are competitive strengths and insight about consumers motivations. Reeves and Ted Bates advertising agency (1950) also support the common concept of PODs in terms of unique selling proposition (USP) that promoting use to compel customers to buy product that competitors could not race. For instance, fast-food chain Subway uses the healthier benefit as PODs compared with other quick-serve restaurants that supported by less fat attribute. Nike, for another example, claim of superior performance in athletic shoes. Nowadays, business environment is becoming more intensively competitive. Marketers must certify that their brands constantly amend to stay s, at the same time as keeping on the true core values (Aaker, 1991; Keller, 1999). There are many reasons that make a firm to reconsider about its brand position which could be environmentally driven, Consumer driven, Competitor driven, and company driven. The environmentally driven can cause by economic issue, political issue, or the green movement. Consumer driven is able to be the change of consumer needs and lifestyles or the attractiveness of alternative target markets . Moreover, the driven from internal of company usually be a change in company strategy or gaining of new technology or other asset that provides the brand a competitive advantage and valuable differentiator. Finally, the essential reason that affects a brand to reposition is the competitor movement. Markets are shredded and full with proposition that rivals try to display the ir point of different and superior positioning. Then, the brand may be faced by a new stronger positioning. Often, competitive advantages survive for only a short period before competitors attempt to match them, which may harm the brand positioning in terms of building satisfactory distinction benefits over their contenders (Clancy and Trout, 2002). Thus, brand should react by using repositioning strategy to change and stay contemporary and fresh in the eyes of customers. Trout and Ries () propose an idea of the repositioning that involve with competition, change, and crisis issues. Firstly, repositioning can compete the rival by discriminate the brand or product and add value to it. Secondly, since time pass by, brand should update itself and make connection to target customer by using technology and communication and multimedia assets. Finally, repositioning can cure the crisis especially the cost issue. Ryan et al ()also gives the meaning of repositioning that is the way to re-ad apt brand position the consumers thought to change the way in which a firms product or service is apprehend. Basically, positioning and repositioning are the same; they are both process of getting ownership of a place in the thoughts of the target market that is proper, differentiating and fascinating. These two activities are , likewise, bases on the Customer Based Brand Equity (CBBE) Model settled by Keller in 1993 which defined as the different effect that consumer knowledge has on the customers response to marketing activity. To clarify, this paper will show the illustration of two repositioned brand of the automobile industry in both successful and fail way. Begin with brand that succeed in repositioning that is MINI, The MINI (original named Mini) is one of the most well known brands in the car industry, and indeed the most prosperous British car in terms of volume sold (Birmingham Mini Owners Club, 2002). It was launched in 1959 by British Motor Corporation. It was originally designed for four people seat, in a small size, practical, easy to park and economical. Also, priced was inexpensively. This responded to a fuel shortage, and the need for more efficient city cars. The Mini Cooper was designed and commercialized as a faster and sporty version of the Mini that would allow the car to compete successfully in rallying. Moreover, in 1969 the Mini was placed on the film The Italian Job. Due to the combination of the Minis rallying success and celebrity style reputation so it became a necessary fashion accessory. It gained the cultural status that considered as a British icon. The Mini Coopers status was variable between the 1970s and the 1980s as the license for the brand was sold to Spanish and Italian companies. In 1994, BMW bought the Rover Group, the owner of the Mini and launched the line in 2000. BMW still used the Mini brand to unite old and new to form explicit and consistence profile, but a bit change in name from Mini to MINI. Launching the New MINI had task to preserve the MINI from becoming a fad. Therefore, business strategy of BMW is to position the MINI as a symbol. It target young groups of customers that are urbane, stylish, individualistic or characteristically take their own path, value and quality consider, love to drive, and a trendsetter. To meet the target market need, characteristic, and lifestyle, Mini brand came out the repositioning strategy that tried to attract customer in both logical level by the products performance and insurance of quality, and at a sensational level by the value of the brands image or product aesthetics. At the rational level, MINI keeps the perception of a small premium car. It emphasized in practical and brand heritage about being an economy small sport car that have a different and new technical base. There are three main competitive advantages that support the aspect; custom design, modern quality technology, and outstanding safety. Firstly, MINI has an extensiv e variety of equipment along with paintwork choices, applications on the external and rare materials for the internal that make MINI customizable and can be differentiate. As a result, it offers customers to choose their own style MINI to express and show their own brand personality. Secondly, the quality dimension, it involves; body structure setting new standards, the powerful engines, the most progressive suspension technology, which makes driver feel a go-kart experience. Thirdly, the safety system guarantee excellent safety airbag system, which makes the MINI one of the safest and the most reliable cars in its category. At an emotional level, the MINI stressed on the fun facet, play with the slogan fun to drive. Thus, MINI attempted to create brand personality of it as fun loving, outrageous, cheeky, trendy, sporting and attractive. The victory of the MINI brand repositioning can be analyzed in many aspects. Firstly it achieved in clearly defined its target market so it could offer the brand attributes or benefits that meet the target needs and, also, was able to compete with the relevant brands in the sporty compact cars market such as Honda and Volkswagen. Likewise, MINI did not forget to offer the Category points-of-parity; it provided essential and credible attributes that a car should have to customers. Additionally, MINI can prove strong superiority on its attribute and benefit and, too, consumers can be swayed. MINI brand associations met three criteria that can correctly be good at a point-of-difference; desirability, deliverability, and differentiability. First of all, the MINIs target customer was given a persuasive motive to believe by MINIs pose on exclusive design, up-to-date quality technology, excellent safety, plus fun emotion. Accordingly, they can feel the relevance in both performance and emot ion. These advantage associations are hard to compete. Also, MINI got benefit from the combination of two legacy advantages; British heritage and BMWs German heritage that effected to customer perception. The former British heritage included construction in England, iconic scheme, fun and sporty sensation. The later German heritage BMWs consisted of the certifying in excellence of production and technology along with the premium car segment. Moreover, the company can really deliver favor attributes and benefits, in the other words, MINI could sent the promise unique joy at an attainable price to its consumers. The product design and its marketing campaign supported the desired associations. Their unique, specific and complete forms of advertising resulted to minis repositioning accomplishment. The customer was underlined that possessing and driving a MINI is fun, at the same time, also promoting brand personality and the idea of smaller is better. In every touch points, from the bil lboards to the showrooms, everything is branded that pararell with the set position. Finally, associations of MINI brand are strong in differentiate about history related, product related, and emotional related that can claim distinctiveness and superiority against relevant competitors. Whilst MINI brand repositioning has been very successful, Oldsmobile brand, contrastingly, had left customers confused. The Oldsmobile brand is a case of the failure brand in repositioning. Oldsmobile is one of the brand legends in US car history. It was in the portfolio of General Motors (GM) same as Chevrolet, Pontiac, Buick and Cadillac. It was a pioneer brand that launched the first car with chromeplated Trim and front wheel drive. Also, it was be the first production line car in the US with a fully automatic transmission, which is Toronado model. The brand was popular for many decades until there were problems that shake the strength of brand and have to end the production in 2000. The reason behind the brand failure can be divided in terms of positioning in three parts. First of all, around 1980s onwards, when GMs technology had cutting edge begin with the Chevrolet engines were substituted ad diesel engines were given as an option, it ,afterward, stopped maintaining and emphasizing the unique selling proposition of Oldsmobile and make the brand to be uniform like others. Consequently, Oldsmobiles is devalued its positioning in advance automobile in sportiness and innovation .It lost its advantage edge and looked very similar to other GM cars, with only small differences. Additionally, due to its brand name, there is an effect of the name old to the perception of customer that mislead to be perceived as outdates brand specially among teenage segment. As a result, marketers of Oldsmobile tried to reposition the brand and adjust the brand image with Its Not Your Fathers Oldsmobile slogan and ran advertising to describing the point. Unfortunately, this customers couldnt recognize reasonable about age association and still perceive that Oldsmobile is old-fashioned (Levinson,2005). One Brand Week article, published in February 2001 gave a recommendation to the Oldsmobile that instead of attempt to be younger, it should better accept the exist brand, with its older profile, search for older customers insight and give them a communication that fascinated to their needs. It could be possible, as the Oldsmobile had been considered an innovator in its field, even though it had never been a youth brand. Also, the process of this repositioning was rather impulsiv e operation. The customer perception should proceeding adjust for example, from old brand to adult brand to, eventually, younger brand. Moreover, Oldsmobile had endeavoured to lift its position to be a luxury brand by changing logo and make many product variations to enter European market. However, the principal notion of Oldsmobile was to manufacture a low-priced car for the masses and discounting strategy to sales was still used that against the repositioning aim, thus, consumers were confounded. Again, their memories with the earlier brand image still ran deep. Ultimately, General Mortors shut down its Oldsmobile section. Refer to the case, there are many factors that make Oldsmobile incapable to success in repositioning. Begins with the target market, it attempted to target younger consumers and affluent market without finding those customers insight. While there were overwhelm of competitors that pierced in the same target. Thus, introducing trendy new Olds cars were too late. Oldsmobile did not carry on the brands new promise; it just created the tag line Its Not Your Fathers Oldsmobile but did not do anything on product or service programs to stress the claim. The product reforms did not meet wishes of new clients. By reason of deficient product development plus inconsistent brand communications, it did not have power enough to change the targets perception that Oldsmobile is a youthful, modern brand. Sharfman(2001) states that this slogan excluded both newer and elder purchasers. The reason that might be it had not done enough through its designs, contemporary images, and marketing mix, especiall y to the customers who do not have high involvement in the brand. They saw no advantage and no distinction, and no emotive association. In addition, it abandoned their competitive advantages which are a sporty and innovative, based on its heritage. Consequently, the trusted and believable personality of Oldsmobile was destroyed. In addition, to be in the upper market, Oldsmobile did not do well on credibility. Price levels did not represent the new willing position. Also, it was not able to form a unique emotional advantage or identity component of brand equity that is related to its customers. For these reasons Oldsmobile turned people off. In a nut shell, brand positioning is a strategic concept that marketers make a band image to sit in a unique room in the mind of the target market by a customer-focused base value correlated to competitors. Furthermore,There are factors require brand managers to reconsider about their brand position such as altering customer needs, increasing competitive pressures and changing of the company own structure. The BMW MINI case shows an example of how a brand cans success in repositioning. It created effective brand associations that consumers perceive a brand dwell in a favourable, differentiated and credible location in the minds of consumers. Thus, MINI gained trustworthiness of the product position by information given by brand. Although many brands are desired to become resurrected and famous again, often, repositioning brand fail in changing the image in the mind of customer as the mentioned case of Oldsmobile. It underwent from a lack of strong positioning since targeted goal that it did not have ability to send the promises or new benefits. Also, elements of marketing mix did not go along with new position such as the product improvement and the price. As a result, marketers should carefully redefine brands target market, stick on their needs and expectations, then, find the right and available place to be in their minds, which unique, certifiable, and satisfactory. Finally, the new position should be communicated properly and consistency.