Grounds Zero A Starbucks

Doing business means being ready to face some highs and lows. Even among the titans of the modern here is hardly a single entrepreneurship that has never experienced a failure or at least lacked success among certain type of public. However, when it comes to such a famous company as Starbucks, one could have hardly believed that there are places in the world where there are little to no people who know about the company.Advertising We will write a custom research paper sample on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek specifically for you for only $16.05 $11/page Learn More Still, the sad truth is that in Italy, most people have no idea about what Starbucks is and what services it offers. According to the conclusions in the article written by Stephan Faris, Schultz, the company director, the company should try promoting their production among the Italian people, yet the attitude of the latter towards coffee as a quick drink made in b etween work can ruin the entire campaign. One of the basic complexities concerning the situation is that when entering the Italian market, Starbucks will have not one, but several obstacles to overcome. The first and, perhaps, the least significant problem for the company is that at present, there is hardly a single person in Italy who is aware of the company’s existence, not to mention the services that it provides. However, with a decent promotion campaign, Starbucks will quickly become well-known among the local people. What is going to motivate people to choose Starbucks instead of their traditional cheap coffee is a more difficult question. Hence, it is necessary to develop an advertisement that will emphasize Starbucks’ advantages as compared to other coffee-producing companies. Finally, the fact that the Italians do not understand the culture of â€Å"flow food† (Faris, 2012) might become an obstacle. Hence, Starbucks will have to come up with a decent le gend of their drink. While the widely accepted image that the Starbucks has, i.e., beverage that one can savor to taste the entire palette, will most probably not suit the values of the Italian people, a legend with a more energy in it is likely to do the trick. Nevertheless, one must admit that the company has a certain strategic advantage for entering the Italian market, and that advantage must be used for the Starbucks’ benefit. First of all, it is necessary to keep in mind that the Starbucks’ products have the finest quality, which cannot be considered the feature of the traditional Italian coffee companies. Putting the emphasis on the specific taste and the gourmet flair, Starbucks can possibly become rather successful in the Italian market. However, as the article mentions, low price is what exactly attracts clientele to the Italian coffee producing companies. Therefore, it will be reasonable for Starbucks to offer a more flexible pricing policy in the Italian ma rket, with a focus in quality that one cannot see in other companies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Judging by the above-mentioned, to conquer the Italian coffee market, Starbucks will have to come up with completely new strategies and develop new maneuvers. One of the most obvious moves at present is to shift the emphasis from the coffee being an elite drink to a tasty drink. Therefore, the social strata that consume coffee the most will realize that the delicious product is actually marketed for them. However, rethinking the key methods that can be applied to the promotion of Starbucks in Italy, one must mention that in the given case, a more subtle promotion campaign will probably do a better job. As it has been mentioned, Italians have a different vision of world and its pleasures, and a traditional Starbucks approach towards advertizing can confuse the Italia n target audience even more. Hence, a less pompous and more casual-style commercial will have a better effect. According to the recent news, a home-made commercial of Starbucks coffee has been much more successful than all the advertizing campaigns held so far by Starbucks in Italy: according to the recent news, â€Å"the advertising poster announcing the imminent arrival of a Starbucks store last week in Milan† (Lawrence, 2012) has been spotted. However, it was soon revealed that the latter â€Å"was just a prank by a design student† (Lawrence, 2012).  Hence, it seems that there are reasons to promote Starbucks in Italy again. Changing the strategy a bit and adjusting to the Italian market, the company is likely to succeed. Aiming for the public other than the traditional Starbucks elite, the company will definitely win the clients’ preferences. Starbucks definitely has chances in Italy; however, the legend behind the drink must be modified somehow to fit the vision of the Italian people. Following on the heels of a traditional Italian perception of a coffee break as a two-minute long quick warm-up before getting down to work, the whole Starbucks image can fall flat. Developing a more flexible idea of their trademark, on the other hand, can become the company’s trump card, and they will be able to play it most efficiently when the advertizing campaign is over and people are thrilled about the new experience. Thus, Starbucks will be able to cross the finishing line and reach ultimate success. Reference List Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek.  Retrieved from ProQuest.Advertising We will write a custom research paper sample on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek specifically for you for only $16.05 $11/page Learn More Lawrence, J. (2012). Drinking with the enemy – could Starbucks make it in Italy? Web. This research paper on Grounds Zero: A Starbucks-free Italy. Bloomberg Businessweek was written and submitted by user Bryant T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Charge of the Light Brigade Essays

Charge of the Light Brigade Essays Charge of the Light Brigade Paper Charge of the Light Brigade Paper which shows a dramatic recreation for the reader of the events which occurred. This is followed by a temporary pause of relief, which is followed by the line but someone was still yelling and fumbling, which portrays the agony of incompetent movement. The use of three ss shows urgency because of the repetition, which is significant because it depicts the excruciating exigency to fit their helmets in time. In the final section, Owen directs his criticism towards pro-war poets, specifically Jessie Pope, whom he hated for the excitement she instigated through her ignorance. It ends with the lines from which the title was derived, described as the old lie, which refers to nineteenth centaury poetry, e. g. Henry V, because of the word old. By referring to it as a lie, he is attacking these poems, which not only explains the irony of the poems title, but also reinforces Owens position of communicating the realties of trench warfare. In conclusion, the tradition of war poetry has evolved as the publics awareness of its realities gas changed. One of the poets who actively developed war poetry after 1914 was Wilfred Owen, who passionately hated the way in which war was glamorised and made to appear exciting and honourable. His poetry was contrasting to the majority of pre-1914 poetry, but is now the most widely recognized and remembered.

Politics Essay Example | Topics and Well Written Essays - 750 words - 1

Politics - Essay Example To be specific he labeled it as a ghost or counterfeit of a part of politics (Plato) Socrates found it shameful but nonetheless revealed that what Gorgias and Polus claims to be an art may be considered under flattery. It is a persuasion not done by organized logic but a form of flattery which reveals that it is not genuine (Plato). To elucidate on this concepts, Socrates used the concepts of medicine and gymnastics as masked by cookery and tiring respectively and as such are knavish, false, ignoble and illiberal (Plato). They are deceitfully overlaid with lines, colors, enamels, garments creating a spurious beauty to the neglect of the true beauty (Plato). Having said this, Socrates considers rhetoric lower than art, not a work of a scholarly person and is fake. Socrates also highlighted the point that rhetoricians can fall to injustice as opposed to Gorgias’ claim that it is to be of noble purpose such as the purpose of those in the field of medicine (Plato). In contrast Socrates refuted that rhetoric can be unjust as evidently given by Polus as an example. As fake, rhetoric cannot be used by men of justice but is associated with perverse men who desire not the good of the society but the pursuit of their own self-interest as seen with the tyrants, who are seen to kill, despoil or exile anyone whom they please (Plato). Men of the state can be rhetoricians who can persuade citizens but not do justly. In the end, Socrates considered them pitiful and definitely not to be envied as he considers the sufferers more blessed than those who bring suffering (Plato). In the end, he even cited that the man who does what he wills even though it is evil is not necessarily powerful because power is evidenced by what is good. A deep stab to the integrity of politics is Socrates’ assertion that rhetoric is under flattery and therefore not genuine. This is a painful truth that everyone

Organizational behaviors management term project - Panda Express Paper

Organizational behaviors management project - Panda Express - Term Paper Example The menus in this restaurant brought to America the flavors of Szechuan and Mandarin cuisine. These same menus became the inspiration and standard for all the Panda Express restaurants that are known and loved in the wide America. The making of quality meals with fresh and premium ingredients besides being served fast and hot was one competitive advantage Andrew identified and utilized to the fullest. The result was the tremendous growth of the Panda Express chain of restaurants not only in the United States but the world over (Fox77). Our group’s selection of the Panda Express chain of restaurants out of our love for authentic Chinese cuisine and our being intrigued by how fresh and fast the food is constantly cooked and served. A majority of the group members have had meals at the Panda Express restaurants and realized that the quality of the food is uniformly of a high quality. Our love for authentic, or fairly authentic, Chinese cuisine seems to have travelled with us from China to the United States. It was a unanimous decision among the group members who, having eaten at several Chinese restaurants across the United States that claimed to offer authentic cuisine, all decided that only the cuisine found at the Panda Express chain of restaurants lived to its name (Grenway 44). ... The latter is to expose the Chinese citizens firsthand to American-Chinese type of cuisine which is excellent (Filipova 45). The main goal of the group is to find out how Panda Express is able to serve such high quality food at its characteristically fast pace yet retain the fine features of a dining eatery. The aim of group is of the opinion that the managers utilize the rush hours besides having active communication skills with their subordinates to create an excellent customer experience (Tosi and Pilati 109). The aim is to research into the managers’ use of leadership, motivation and employee engagement skills in forming a group of hard-working employees with the restaurant’s aim in their hearts. Another aim is to find out the managers’ daily activities that contribute to the success of the restaurant chain and push the employees to willingly outdo themselves in their service (Griffin and Moorehead 40). What also evoked our curiosity was the fact that some me mbers of this group eat at the Panda Express restaurant on the campus premises once to four times each week and always find the food freshly cooked even with the high demand for the food which always seems to improve in taste (Sharma 73). Hypothesis The group’s belief is that managers use leadership skills acquired from outside the restaurant chain or gained at the restaurant to instill a sense of urgency among the employees and then set cooking or serving goals that have always outdid the demand from customers. Among the leadership skills most likely driving the success in the restaurant chain are conflict resolution among the employees and management, quickness of thought to invent better services and the accuracy of predicting rush hours to utilize the large number of customers

Homework 1 Assignment Example | Topics and Well Written Essays - 250 words - 1

Homework 1 - Assignment Example By much the same token, the United States is viewed with similar incredulity in the Muslim Middle East. Equating its support for Israel as cowardice and subservience to the Israel lobby, the caricatures of the United States that exist within the Middle East are nonetheless frightening. Ultimately, a fundamental misunderstanding lies at the core of why the continued ill will exists between these two groups of people. The main cause of frustration and indignation against the United States that exists within the Middle East is with respect to the continuous and unyielding support for the state of Israel. By much the same token, the majority of the frustration that is exhibited within the United States towards individuals within the Middle East is born out of the faulty understanding that there is some sort of invisible link to radical Islamic terrorism that exists just beneath the surface of each individual from this

Explaining The Primary Purpose Of Taxation Economics Essay

Explaining The Primary Purpose Of Taxation Economics Essay Tax is an enforced  fee  that is charged on individuals and organizations  by government  or its agency on a  product,  income, or  service. Despite many people complaining of making tax contributions to government, these contributions are very important for the economy of a country. This is because these financial contributions are used by government for the implementation of various socio-economic development projects such as the construction of roads and bridges, schools, health facilities and provision of social services like national security, provision of salaries for civil servants including the police, the army, judges, doctors, nurses and teachers. However, to clearly understand the rationale behind government charging of taxes terms such as taxation, equity in relation to taxation, direct and indirect tax and sources of income, need to be clearly understood. Taxation mainly refers to the  actual act in which government or its taxing authority (Such as Malawi Revenue Authority) actually  collects tax from individuals and organizations. In Malawi, taxation is guided by several principles that are mostly highlighted in the Taxation Act and Amendments. The taxation principles emphasize that taxes collected should be just-enough to generate revenue  required  for  provision  of essential  public services, and that taxes must be  spread  over as wide as possible  section  of the  population, or  sectors  of  economy. Furthermore, taxes are enforced in a manner that facilitates  voluntary compliance  from individuals and organizations to the maximum extent possible, but also taxes must equally burden all  individuals  or  entities  in similar economic circumstances. Adding to this, taxes do not favor any one  group  or sector over another. Equity in relation to taxation is another important element that needs to be clear understood as far as taxation is concerned. The word equity centers on the fairness and justness of collecting taxes by government. Equity in relation to taxation implies giving as much  advantage and  consideration to one  individual or organization  as it is given to another in similar economic conditions. This is a principle that taxes should be fair and should be based on different peoples ability to pay, and is usually related to their income. Practically, it is expected that an individual that earns more income has to pay more than an individual earning a comparable lower income. Taxes are divided into two main groups of Direct taxes and indirect taxes. On one hand, the direct taxes can be said to be those paid directly to the government by the individuals or organizations on whom it is being imposed. Examples of direct taxes charged by the Malawi Revenue Authority include income taxes, such Pay As You Earn (PAYE), and as the name implies, is a tax on Income. Income, according to MRA includes the total amount in cash or kind received by or accrued to a person from sources within Malawi, or deemed to be within Malawi. Another form of direct tax is tax based on wealth and this is based on the wealth of an individual at the date of death and is sometimes called Estate Duty. On the other hand, Indirect tax, also referred to as goods and services tax, is a tax collected by an intermediary, such as a retail store from a person who bears the ultimate economic burden of the tax (such as the customer). Indirect taxes are computed in the cost of goods or services an in dividual or organization purchases. In Malawi an example of indirect tax is sales tax, which is a duty paid based on the value of goods or services that have been purchased. Sales tax in Malawi is known as Value Added Tax (VAT). Customs duty is another form of indirect duties and is tax levied on the value of goods that have been imported into the country. Excise duty is also a form of indirect tax and these are imposed on selected locally manufactured goods to discourage the consumption of such goods. There are a various number of income sources that are taxable from income an individual or organization earns, which is generally net income from employment, business and rentals. There are many sources of income but the most common are salary and wages, which is the kind of income that the majority of people have to deal with when filing their taxes and is what individuals earn from a job. Another source is self-employment income, which is any money that an individual makes outside a regular job from services rendered. For example, if an individual operates a home-based business, money from this endeavor would be counted as self-employment income. Another type of income that one may receive is interest income, and is the income one receives from putting money into a savings account. QUESTION TWO Explaining the Primary Purpose of Taxation Taxation is a means by which governments finance their expenditure by imposing charges on citizens and corporate entities. The main purpose of taxation is to accumulate funds for the functioning of the government machineries. All governments in the world cannot run its administrative office without funds and it has no such system incorporated in itself to generate profit from its functioning.  In other words, a government can run its administrative set up only through public funding which is collected in the form of tax. Therefore, it can be well understood that the purpose of taxation is very simple and obvious for proper functioning of a state. Taxes are charges levied against a citizens personal income or on property or for some specified activity. As such, one purpose of taxation is to increase in effectiveness and productivity of the nation as government is able to implement various socio-economic development projects such as the construction of roads and bridges, schools, hea lth facilities and provision of social services. Another reason is that taxation assists in reducing consumption of unwanted goods. Taxes as such can be used as an effective tool to reduce the consumption of unwanted goods like alcohol. Higher taxes on such goods reduce the consumption as the price of the product will be very high for the consumers. Government also uses taxes as a way to protect local industries and as such make them more profitable. Increasing tariffs on imports and charging lower taxes to local products may boost the demand for goods and services produced by domestic industry. Taxes on imports, which are called tariffs, can be used by government to correct an unfavorable balance of payment situation by increasing the tariffs. This will result in imports becoming expensive and will cause a fall in demand for the imported goods. Explaining Five Reasons that Contribute to Non Compliance with Tax Laws Non compliance of tax laws  can be said to be a failure, intentional or unintentional, of taxpayers to meet their tax obligations. This lack of compliance can be as a result of different factors as indicated below: A Rising or High Tax Burden: Individuals and organizations will tend to be non compliant to tax laws when the taxes are deemed to be high as compared with the cost of living. In such a case taxpayers will tend to avoid payment of taxes so as to have a sizeable amount of money to be used in the purchase of different commodities. Lack of Knowledge on Tax Laws: This point focuses on the unintentional failure of a taxpayer to comply to tax laws. An example would be a small or medium enterprise that does not know that it is required by law for their businesses to be registered and as such pay taxes. Further, taxpayers would like the actual location or requirements needed for them to comply. Complexity of Tax Laws: Unintentional non-compliance may also be caused by the complexity of tax laws, that is by the difficulty of keeping accurate records and the inability to obtain the information needed to comply. For example, low-income taxpayers who cannot afford to employ tax agents could face problems understanding basic laws and even routine mathematical operations and interpreting the tax tables may present problems. Tax Evasion: Tax evasion is the failure to declare taxable activity or income and this is a practice in the employment of the services such as consultancies, builders, plumbers and decorators. This intentional non-compliance requires the taxpayer to have some measure of understanding of the tax system. Weak Tax System: This can also lead to intentional non compliance of tax laws as taxpayers are able to utilize loopholes in the tax system. As such, this encourages taxpayers to be non compliant as they are assured of not facing prosecution.

Emily Dickinsons Because I Could Not Stop for Death Essay -- Emily Di

Emily Dickinson's "Because I Could Not Stop for Death" In Emily Dickinson’s â€Å"Because I could not stop for Death â€Å" (448), the speaker of the poem is a woman who relates about a situation after her death. The speaker personifies death as a polite and considerate gentleman who takes her in a carriage for a romantic journey; however, at the end of this poem, she finishes her expedition realizing that she has died many years ago. The poem contains six quatrains, and does not follow any consistent rhyme scheme. Every line starts with a strong beat and ends up with a weak beat. The first and third lines in each stanza have iambic tetrameter, but the second and fourth lines do not contain any consistent meter. The feet generate a rhythm the following way. Bevcause/ Iv | could/ notV | stop/ | forv Death/ Hev kind/lyv | stopped/ | forv me/ This rhythm mimics the sound of horses’ hooves on the ground. Emily Dickinson correlates the speaker’s expression of her journey â€Å"toward Eternity-â€Å"(l. 24) with horses’ hoofed feet in her allegory (Class note). In the first stanza, she begins her journey with a refined gentleman named Death who takes her in the carriage. Even though in the first line â€Å"Because I could not stop for Death† (l. 1), the poet gives us a hint of the speaker's disappearance in the world, the speaker thinks that she is still alive. The poet chooses a special term â€Å"Immortality† (l. 4) to show that at the beginning of her journey the speaker is young and ...

How To Move Past Cultural Elements Essay

There are two ways in which cultural elemental change must be supported. The first is in the manner of executive support. This is not merely â€Å"yessing† the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they expect their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. â€Å"Use every possible communication tool to build commitment and support for the big goal, your organization’s values and the culture you want to create† ( (Heathfield). Leadership is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive means what he says and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training. A support team cannot be expected to support without a clear interpretation of what is expected and desired of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward structure and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com: http://humanresources. about. com/cs/managementissues/a/walktalk. htm

Good At, Good In, and Good With

Good At, Good In, and Good With Good At, Good In, and Good With Good At, Good In, and Good With By Maeve Maddox A reader wonders about the difference between saying, â€Å"I’m good in English† and â€Å"I’m good at English†: I always felt that theres a different nuance there when Im saying it. I just cant pinpoint it exactly. One of the numerous meanings of good is â€Å"competent, skillful, clever at or in a certain action or pursuit.† The two expressions in the reader’s question are often used interchangeably, but generally speaking, â€Å"good at† is used with an activity: He’s good at football. She’s good at product design. Her mother is good at Trivial Pursuit. When Fatima was only six, she was good at drawing. When it comes to school subjects, both â€Å"good at† and â€Å"good in† are used: Jere is good at math: he always finishes first. Jere is good in math: he makes all A’s. It’s difficult to formulate a rule for â€Å"good in.† An actor can be â€Å"good in a role.† Someone who is â€Å"good at sex† is said to be â€Å"good in bed.† A level-headed friend is â€Å"good in an emergency.† A similar expression used to indicate competency is â€Å"good with†: Because Daiki is good with numbers, he plans to study accounting. Maribel is good with children; she wants to be an elementary teacher. Amos is good with his hands; he remodeled the entire house. Lilah is good with money; she saves at least 40% of her allowance every week. Here are some examples of all three expressions as used on the Web: Michael Phelps:  Good at swimming, better at golf Why are  humans  and dogs so  good at  living together?   School shootings: Were good at finding fault, not so good at finding a solution Is it true that people who are good at music can learn a language sooner? Are you good in a crisis? Are pit bulls good with kids? Are you good or awful with money? When it comes to using prepositions in idioms, memorization is often necessary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:5 Uses of InfinitivesThe Writing ProcessApostrophe with Plural Possessive Nouns

Pearl Harbor Vs. September 11th essays

Pearl Harbor Vs. September 11th essays Two dark days in the history of the United States affected many Americans and changed their lives forever. The memories that were carried from the dates December 7th, 1941 and September 11th, 2001 are dates which will never be forgotten, as Americans remember the lives of innocent people that were taken by acts of war. These days are similar in some ways, however different in other ways. Americans dont know about the power that these two dates hold on America, as well as how these two dates are very similar and yet very different. Yesterday, December 7th, 1941, a date which will live in infamy. The united states of America was suddenly and deliberately attacked by naval and air forces of the empire of Japan... These are the fine words that were stated by President Franklin D. Roosevelt to the congress on December 8th, 1941. At approximately 8:00 A.M., Sunday morning, December 7, 1941 at Pearl Harbor, which is located on the Island of Oahu, Hawaii, was attacked by the Japanese fleet both by air and by sea. The surprise attack had been conceived by Admiral Isoroku Yamamoto. The striking force of 353 Japanese aircraft was led by Commander Mitsuo Fuchida. There had been no formal declaration of war. During the attack of Pearl Harbor, many lives were taken and many ships and aircraft were damaged. The September 11th, 2001 attack occurred recently in the states of New York, Pennsylvania, and Washington D.C. Around 8:45 a.m. a large plane, possibly a hijacked airliner, crashes into one of the World Trade Center towers, tearing a gaping hole in the building and setting it on fire. Shortly after, a second plane crashed into the second world trade center. The aircraft was described to be a passenger plane. After the second aircraft hit the tower, the airlines and bridges in New York are ordered to close immediately. Unfortunately there was also another plane that was hijacked. This aircraft plunged into the pentagon in Wash...

Developmental state(East Asia) Essay Example | Topics and Well Written Essays - 3000 words

Developmental state(East Asia) - Essay Example After World Banks noted acceptance of a certain role of government intervention, it can be said that ‘Developmental state’ theory is the centre of the debate (Johnson 1982; Amsden 1989; Wade 1990; Chan 1993; MacIntyre 1994; Evans 1995). For instance, Korea was cited as being one of the nations that had highly Confucian values and was characterized by significant state-led export oriented industrialization, authoritarianism and political development which was followed by economic development. Korea is ranked among the most developed third world countries which further raised the need for the study of the reasons why East Asian countries have been able to record such a magnitude of economic growth within a very short time. As a matter of fact, East Asian countries development has been far much more than other developing countries particularly those in Latin America such as Brazil, Paraguay, Uruguay etc. The question under investigation in this work is what is the implication of East Asian Economic Development? The importance of this question is that it will shed light into the reasons why East Asian countries have been able to record high economic growth rate within a short time and could reveal possible routes that other developing economies could adopt and move on to a trajectory of higher growth. The present study will attempt to present an analytical overview of the factors that caused the phenomenon. As shall be shown, none of the arguments that try to explain the event are comprehensively convincing nor are totally discardable thereby reflecting partial truth to all of them. The Liberalist views tend to stress on increased market orientation while Mercantilist views emphasize on efficient regulation. The present study will explore both sides of the argument using a level analysis framework to pursue the truth. In the following section, a survey

Feminism Film Art History Essay Example | Topics and Well Written Essays - 750 words

Feminism Film Art History - Essay Example Blackmail (1929) is a story of a shopkeeper’s daughter Alice and her detective fiancà ©. At a wider perspective, the plot of the film can be well viewed from a feminist perspective as well. Blackmail is also a story of a women fighting against law and the issues of deconstructing a body of a women to a mere commodity and finding an alibi of art for the gratification of sexual appetite. It is the violence that has been taken into consideration repeatedly in the film through cinematic aesthetics. Also for Modleski, the interpretation of various scenes in the film can be interpreted from various dimensions. The studio incident with Alice and her assault is viewed in the light of sexual violence inflicted upon women where as a male critic can view it from an aesthetic of a body and its intricacies. Blackmail is a story with a women and her consciousness at the central plane and a delicate problem as well as relation of a woman and law. On one hand, the film’s central projection is on the punishment of woman for the reason of subordinating the law for her own desire and also for flaunting the bond that ties her with it which is her engagement with a member of the police force. On the other plane, we are presented with a more complicated relationship between the law and woman and also its abrupt failure to accommodate an experience of lady in patriarchal society. Modleski strongly raises the issue of attempted rape and silencing of women. Modleski contends that Alice is not provided with a voice rather she is objectified. She indicates that the painting of the Jester is used deliberately to put women on the realm of an inferior sex. Jester becomes the icon, the archetypal of male dominated society representing himself as a laughing male to both Alice and her fiancà © Frank. Jester again stops Alice and condemns her from laughing at the end of the film. He also reminds Frank of his deceiving fiancà ©